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Growth Hacking With Content, Marketing Automation and
DrupalBy: Shellie Hutchens
Design/Theming● Usability Testing
● Responsive Design
● Drupal Theming
● Annotated Wireframes
Development● Drupal Support
● Custom Module Development
● Large Scale Systems Integration
● Security & Performance Expertise
We help organizations build highly impactful, elegantly designed Drupal websites that achieve the strategic results you need.
Digital Strategy● Content Strategy
● Content Generation
● Result Metrics
● Marketing Automation Integration
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Our Clients
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@Mediacurrent
Thought Leadership and Industry Recognition
Drupal.org Module Maintainers
Digital Strategy Certifications and Expertise
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What is
Growth Hacking?
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“Work Smart, Win Cheap,
Make it Easy”
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Growth Hack:Feed the Content Monster
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Interesting content is● SMART● SHARABLE● SEO Friendly
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Drupal tools that make life easier:
● Global Redirect● Google Analytics● Metatag● Path Redirect● Pathauto● Redirect● Search404● XML Sitemap● Marketing Automation Modules● Drupal 8!
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#bonushack
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Growth Hack:Big Brother is Watching, you should be too
(via Marketing Automation)
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What is
Marketing Automation?
Adventures in
Marketing Automation
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Why do I need a module?
● No developer required
● Control from Drupal Admin
● Code Updates
● Better Drupal integration
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Conversion
Social
SEO
Events
Web Visits
MA profile created Nurture
Assignto
Sales
Users are notified
Sales Follow-up(48 hours)
Not a sa
les-ready lead
Nurture list
(-100)
Sales Process Begins
Salesforce:“working”
100 points
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Hyper Targeted Conversion Paths
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Progressive Profiling
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Progressive Profiling
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#bonushack
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Growth Hack:The Wheel NEVER stops turning
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How it all comes together
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Thank You!Questions?
@Mediacurrent Mediacurrent.com
slideshare.net/mediacurrent
