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Unconventional marketing campaign Promoting “Teenage Mutant Ninja Turtles” movie
At the cinema from August 2014
Marco GardellinRaffaele Malacasa
Sarah PesericoMassimo Zaffalon
STREET / GUERILLA MARKETING STRATEGY for the promotion of the film, bringing in the streets of big cities like New York, some dinstinctive features of the plot
or of the collective unconscious of the old cartoons of the 90s.