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Guest Blogging Isn’t Dead, but Blogging Just for Links Is
Jennifer Sable Lopez Director of Community at Moz
@jennita
R.I.P. GUEST BLOGGING?
Don’t Play Dead Turkey
@jennita #SMXSydney
Stop Focusing on Links
@jennita #SMXSydney
“…if you're using
guest blogging as
a way to gain
links in 2014, you
should probably
stop.”
Ok. So, Why Guest Blog?
Brand Presence
@jennita #SMXSydney
Become an Authority
@jennita #SMXSydney
Increase Traffic
@jennita #SMXSydney
Stand Out in the Crowd
@jennita #SMXSydney
Build Community
@jennita #SMXSydney
Expand G+ Authorship
@jennita #SMXSydney http://www.stonetemple.com/the-great-google-authorship-kidnapping-what-happened-to-your-author-photo-in-search/
How to Be a Better
Guest Author
@jennita #SMXSydney!
Stop Thinking About Links
Get to Know the Community
@jennita #SMXSydney
Read the Guidelines
@jennita #SMXSydney
Create Something of Value
Have Someone Proofread
@jennita #SMXSydney
@jennita #SMXSydney!
*You* Must Be the Author
@jennita #SMXSydney!
Know Your End Goal
Branding
Authority Community
Stand Out
Traffic
Authorship
@jennita #SMXSydney!
Be Sure to Measure It!
Become a Better Guest
Blogging Publisher
@jennita #SMXSydney!
Make Sure it’s Someone’s Job
Blog Manager YouMoz Manager
@jennita #SMXSydney!
Ensure Content Is Original
Heeeey, this looks familiar…
@jennita #SMXSydney!
Tools to Help
@jennita #SMXSydney!
Set Guidelines
http://moz.com/blog/inside-youmoz-how-to-guest-blog-for-moz
@jennita #SMXSydney!
Have a Process
@jennita #SMXSydney!
Is the Author a Real Person?
Real Person?? Real Person!!
@jennita #SMXSydney!
Active in the Community?
@jennita #SMXSydney!
Double-Check Bio
Ask yourself:
Do you really want to
endorse this person and
their websites?
@jennita #SMXSydney!
Check & Re-Check the Links
Ask yourself:
Do you really want to
endorse all of these
links?
@jennita #SMXSydney!
Set up G+ Authorship
Author
G+ Connected
Helps In SERPs!
@jennita #SMXSydney!
No Editing by Guest Authors
Guest Blogging is a Tactic
Remember,
Just a Piece of The Full
Marketing Strategy
Jennifer Sable Lopez Director of Community at Moz
@jennita !!
Thank You
All Images by Rudy Lopez Photography