[Gutter Helmet Webinar] How to Shoot Professional Videos with Your Smartphone

How to Shoot Professional Videos with Your Smartphone

[email protected]

03/08/17

Digital Marketing Boot Camp

Before we begin!

What is the one tool you can’t imagine running your business without?

Test out the chat box by answering one or both of these questions!

Do you currently create videos?

A few helpful tips for today’s webinar

If you have a question, simply use the chat box you see displayed in your webinar control panel

At any time if you’d like to get more info, please email [email protected]

Yes this will be recorded! You will receive the video recording via email within 24 hours.

mailto:[email protected]


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Today’s Speakers

Shashi BellamkondaChief Marketing Officer

SurefireLocal.com

Michelle LettmannContent & Media Producer

AWARDS“Tittle Brothers Construction started working with Surefire Local in early 2012. Since then we have received excellent service, support, and advice on creating and maintaining a robust, relevant web solution that generates valuable customer activity. We recommend Surefire Local to any company intent on taking their online marketing strategy to the next level.”

Carrie Tittle

Tittle Construction Brothers

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“We have used Surefire Local for 3 years now. With our input and their expertise, we have seen our online lead generation soar. Our leads from the internet are some of the most qualified leads. We have even beaten paid listings for the last 12 months in lead generation. We would highly recommend Surefire Local to anyone wanting to make the next step in online marketing. Thanks Surefire for being such a great business partner.”

Chad Muth

Muth & Co. Roofing Inc.

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Today’s Giveaway!

1 lucky attendee is going to take home a free Google Chromecast!

Ok! Google who is Surefire

Local?

Must stay until end of webinar!

SurefireLocal.com

SurefireLocal.com 7

➔ Tracking ROI to Maximize Your Marketing BudgetFEB 22nd || 2 p.m. Eastern

➔ How to Shoot Professional Videos with Your SmartphoneMAR 8th || 2 p.m. Eastern

➔ Make Google Work for You: A Local Business Guide to AdWordsMAR 22nd || 2 p.m. Eastern

➔ Never Miss a Lead! 10 Ways to Convert More Website VisitorsAPR 5th || 2 p.m. Eastern

➔ Socialize Your Business - Engaging with Homeowners at Every TurnAPR 19th || 2 p.m. Eastern

➔ Managing Your Online Reputation & Responding to ReviewsMAY 3rd || 2 p.m. Eastern

Gutter Helmet Digital Marketing Bootcamp

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Do you produce your own videos?

A) Yes

B) No, we outsource video

C) No, we don’t use video content

Question 1!

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Do you have a YouTube channel?A) YesB) Not yet!

Question 2!

Why Video?

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2017 is the Year of Video2016 was the Year of Video2015 was also the Year of Video…..

Got questions? Use the chat box!

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Top 3 Online Video Properties

A multi-property video strategy is a must

81 Million Unique Viewers



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Video Engages Website Visitors

● Visitors who view video on a website stay 2 minutes longer

● 44% of consumers made a purchase after viewing an online video

Sources: * comScore 2014; ** Thrive Analytics, 2014 & 2015 Small Business Advertising Surveys


Video Optimizes Online Search

41% higher click through rate for listings and search results when video is included

Sources: aimClear 2014

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Video Boosts Social Shares

● Videos are shared 1200% more than links or text combined

● 89% are likely to share a video if they consider it informative

Source: * Hootsuite 2014, ** Animoto 2013

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Video Skyrockets SEO Results

Video is 50X more likely to get organic page rankings on Google than plain results.

Source: Forrester Research 2009

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Video Gets Email Opens & Actions

Emails with embedded videos received 55% higher revenue per email and 50% more clicks compared to emails with no embedded video.

Source: Experian 2013. * Brainshark 2014 **Animoto 2014

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Video Gets “Cash Registers” Ringing

Service Providers who have added product videos saw a 91% increase in conversion

Source: LiveClicker 2015.

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Video Increases Landing Page Conversions

Using video on promotional landing pages can increase conversion by 80%

Book Appointment

Don’t forget to send in your questions!

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Have you visited our YouTube Page?

Creating Videos with Your Pictures


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http://www.youtube.com/watch?v=obOhDVTMRxE

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Quick Check-in! Have questions?


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Get a Complimentary Digital Marketing Consult

Call (888) 804-8685Email [email protected]

...and a Google Chromecast!

SurefireLocal.com

Tips, Tricks & Types of Video


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Essential equipment you’ll need to create your own videos

● Use a mic for quality sound● Film in a well-lighted area● Use a tripod● Take advantage of free software (iMovie & Windows

Movie Maker)

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Digital video is the most engaging way for your customers to connect with you

5 Types of Video to Create:

● Interviews / Thought Leadership

● Company Culture

● Seasonal / Holiday

● Projects with Homeowners

● Tips for Consumers

Michelle’s Tip: Have a compelling introduction, use imagery, play light music in the background.


1. Interviews / Thought Leadership

● Why are you different

● What makes you better

● Why should they choose you

Michelle’s Tip: Make it fun and lively. This will keep viewers interested.

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2. Company Culture

● Behind the scenes look

● Friendly & professional

● Strengthens that personal connection

Michelle’s Tip: Make sure your surroundings have good lighting, adjusting audio and video to get the best effects.

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http://www.youtube.com/watch?v=wgskTq6CVos

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3. Projects with Homeowners

● Show that you’re a real business

● Build trust & credibility

● Add a personal connection

● Brand champion

Michelle’s Tip: Make videos short and sweet. Avoid going over 5 minutes.

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4. Seasonal / Holiday

● Personal

● Considerate

● Humble

Michelle’s Tip: Use a tripod to get the best focus and change your video settings to highest resolution for best quality.

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http://www.youtube.com/watch?v=Cx6RCXxOW10


5. Tips for Consumers

● How does it work

● Where can I buy it

● What does it look like

● Add in a CTA to your video

● Relevant trends

Michelle’s Tip: Use a teleprompter tool or go off of what you know best. Have a lapel mic or other larger mic to produce high quality sound.

Creating Educational Videos


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Record a video explaining the experience the homeowner will have at each stage of the project.

Record a sales presentation, mimicking exactly how you would during the in-home visit, to help the homeowners get ready for the project

You can use tools such as GoToWebinar

Creating Educational Videos

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Share your video across all your web properties

● Step 1: Upload video to YouTube

● Step 2: Embed YouTube link on your website or in a blog post

● Step 3: Share your video on social media

○ Pro Tip! Upload your video natively on Facebook to get more views

Using Your Videos as Content

Trends in Video


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Add a Virtual Tour

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Top Trends

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Your Digital Footprint

Dark Gray92 / 92 / 92

Orange255 / 100 / 20

Yellow255 / 155 / 0

Red200 / 35 / 45

Content

AdWords

SMBSocial

Directories

Reputation

Email

Website

Analytics

When to Seek Help

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Self-made Videos

● Storytelling & company culture

● Timeline photos

Professional Videos

● Product or Services

● Before & After

Testimonials/Reviews

Do you know videos produce reviews?Ask us how by emailing [email protected]!

SurefireLocal.com



Interested in a tool that can:

● Get reviews right from your project site

● Geo-Tag your customer area to your website

● Increase SEO

● Generate social and website content

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Today’s Lucky Winner! Ok! Google who is Surefire

Local?

SurefireLocal.com

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Gutter Helmet Digital Marketing Bootcamp

➔ Tracking ROI to Maximize Your Marketing BudgetFEB 22nd || 2 p.m. Eastern / 1 p.m. Central

➔ How to Shoot Professional Videos with Your SmartphoneMAR 8th || 2 p.m. Eastern / 1 p.m. Central

➔ Make Google Work for You: A Local Business Guide to AdWordsMAR 22nd || 2 p.m. Eastern / 1 p.m. Central

➔ Never Miss a Lead! 10 Ways to Convert More Website VisitorsAPR 5th || 2 p.m. Eastern / 1 p.m. Central

➔ Socialize Your Business - Engaging with Homeowners at Every TurnAPR 19th || 2 p.m. Eastern / 1 p.m. Central

➔ Managing Your Online Reputation & Responding to ReviewsMAY 3rd || 2 p.m. Eastern / 1 p.m. Central

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Get a Complimentary Digital Marketing Consult

Call (888) 804-8685Email [email protected]

...and a Google Chromecast!

SurefireLocal.com

Don’t Forget!