Has your website passed it’s ‘sell by date?’

Reason to exist

Users

Needs

Functionality

Hallmarks of a good site

Clean

Fast

Responsive

Navigation easy to use

User focused

Off the rack or custom?

CMS vs Static

Purchased template

Professional design

Google Sites

Free?

Resources & budget

Time

Energy

Money

Staff

Planning

Timeline

Content

Hierarchy

Design faux pas

Bad design/no white space

Low contrast text

All about us

No contact information/phone

Auto play audio/video

Too many fonts/colors

Potholes

Flash

Dated content

Under construction

Blank pages

Non-responsive

Poor organization

Roadblocks

Not cross browser compatible

Lengthy contact forms

Subscription popups

Social share icons stuck to the side

Ads that make noise/ads in general

Analysis

Your existing site

Your competitors

Before the design begins

Are you text ready?

Images/logos

Downloadable files

Forms

Testimonials

Links

Social & email

Create connections

Demonstrate connections

Expand network

Marketing

Online

Offline

Social

Print

Events

SEO=can you find us?

Page title & description

Headline

Sub-heads

File names

Alt tags

Natural search phrases/variations

Evaluation

Google Analytics

Content path

Bounce rate

Google Webmaster tools

Homework

Website planning questionnaire

http://goo.gl/WXmCS0

Photo credits● Thanks to Flickr Users

○ Mat Price

○ Ashley Davidson○ Mykl Roventine○ Seth Sawyers○ KungPaoCajun○ Davedehetre○ StockMonkeys.com via Flickr○ JeepersMedia○ Tim Green○ Leo Hidalgo○ Taylor.a○ pat00139○ Roy Costello