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Hashtags: 10 Ways to Use Them Effectively in Twitter?

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Determine which kind of hashtag suits your brand

• This is the main step, but many people often skip this step. Before using your own hashtags, research hashtags. Start with finding your business category and work with hashtags. Once you get enough followers, you can start your own hashtag trend.

Keep it short

• There are no spaces in hashtags that’s why it can be confusing if there are three words in a single hashtag. It also cuts character count, that’s why the main focus should be on shorter hashtags.

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Capitalize each word• Some hashtags have to be long, and it’s a good habit to capitalize

each word in the tag. Undoubtedly, the search engine of Twitter will pull up a tag, whether it is capitalized or not; but to make it reader friendly and noticeable, capitalize each word.

Use hashtags at the end• Hashtags are commonly used in place of actual words and this

works in a few cases only. In every professional instance, the emphasis should be on the actual message.

• Hashtags are not the message but are used to categorize that message, that’s why place hashtags at the end of the message.

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Before finalizing, test those hashtags• What if after crafting hashtag, you find that it’s already being used or

associated with something else? To avoid hapless hashtagging, see what’s already out there.

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Keep timings in mind• Use the relevant hashtag at the right time so that your campaign

can have the most meaningful impact.

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 Use relevant hashtags• Make sure that you use relevant and appropriate hashtags. Use of

irrelevant hashtags in Tweet draws bad attention as well as look like spam.

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Make customizable hashtags• Big brands make hashtags personal to their audience, which

encourages them to share their experience with fiction. Try customizable hashtags.

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Keep an eye on hashtag

• Once you have started using your own hashtags, monitor how users are responding to it. There are many helping hands that provide details about this.

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Hashtag your events• When there’s any event say, conference or webinar, create a

hashtag for that event and give real updates using that hashtag.

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