JOHN G. BARESKY (847) 650-5548 JGB7908@Gmail.com www.linkedin.com/in/johngbaresky

…Interconnecting brand marketing, digital marketing, managed care and sales teams…

Summary

Healthcare marketing leader with AbelsonTaylor, Hospira, Takeda / Abbott, Walgreens, Pfizer; portfolio of

$125MM-$6B annual sales, supervision of 1-14 staff; brand marketing, digital marketing, managed care marketing

Marketing: Injectable and oral pharmaceuticals, infusion technology, medical devices, healthcare services

Sectors: Multiple specialties, hospitals, MCO, PBM, GPO, Medicare, Medicaid, TRICARE, retail, mail order and

specialty pharmacy, surgery center, LTC, home infusion, dialysis, distributors, payer, employer, consumer, patient

Digital: Strategy & design, Google digital marketing certification; HubSpot content, inbound and e-mail marketing

certifications; Google Analytics, Crowdfire, HootSuite, Buffer, Start A Fire, social media, mobile

Healthcare, Medical, Pharmaceutical Directory, Park Ridge, IL; Manager, Business Development Marketing

A healthcare industry resource: http://www.healthcaremedicalpharmaceuticaldirectory.com 9/15 - present

Development, commercialization of a healthcare industry business and clinical digital publication

Branding, design, content creation / management, technical operation, analytics, business development

17 healthcare business sectors, brand / digital / managed care discussion topics, over 400 directory links

AbelsonTaylor Healthcare Marketing & Advertising, Inc., Chicago, IL; Associate Account Director World’s largest independent healthcare advertising agency 4/15-9/15

Directed pharmaceutical, medical device, health services advertising / marketing; led development of clinical

and promotional communications in multiple therapeutic segments; branding, concepting, design

Establish brand awareness with clinicians, patients, consumers, payers; launches, ISAs, print, digital

marketing, web content development, analytics, exhibits; managed partnerships, B2B, B2C, DTC, HCP

Hospira Worldwide, Inc. (acquired by Pfizer), Lake Forest, IL; Channel Marketing Manager $4B global company, 14,000 employees; leading producer of injectable drugs, infusion technology 3/08-4/15

Led development of marketing initiatives for injectable pharmaceuticals, infusion technology, disposables

sold to multiple medical specialties, hospitals / health systems, oncology, long term care, home infusion,

dialysis, surgery centers, trade, OEM, compounding / institutional / specialty pharmacy, GPOs

Increased antitoxin Naloxone sales over 30%, anesthesia Propofol sales 5% with market access programs

and streamlining Model-N contract administration in 2014; expanded program selections in 2015

Exceeded 2014 plan goal, created analytics index of top 20 injectable pharmaceuticals and devices; built

targeting plan for direct and trade partner sales, high margin RxSelect injectable sales increased 15%

Developed “Invisibility To Availability” marketing initiative; promotional plan for growth-challenged products

utilizing print / website / e-mail to generate field representative and partner sales; exceeded 2013 plan goal

Business unit leader, development / launch of Hospira’s first e-commerce / e-catalog platform; enabled direct

access to injectable pharmaceuticals / medical devices for medical and trade healthcare accounts

Launched digital resource initiative pilot; evaluated / implemented mobile apps to accelerate communication

and business transactions between field sales / national account managers and customer accounts

Proficient crisis manager, administered over 150 product recalls, national stock outs in FDA and company-

mandated quality control actions; managed customer communications, allocations, key account relations

TAP Pharmaceutical Products, Inc., Lake Forest, IL; Senior Marketing Manager, Managed Care

Takeda Pharmaceuticals / Abbott Laboratories joint venture; 3,000 employees, $4B annual sales 9/04-3/08

Conducted national market access for $3B Prevacid, $800MM Lupron brands (Aetna, BCBS, CIGNA, CVS

Health, Express Scripts, Gateway, Health Net, Independent Health, Kaiser, TRICARE, UHC)

Key leader, SourceLupron specialty pharmacy program; market access / reimbursement of Lupron; a GnRH

injectable for oncology, urology, endocrinology, gynecology; increased service volume 27.75%

Led HEOR partnership with Milliman, world’s largest actuary firm, built TAP’s first disease management tool;

published results in Journal of Managed Care Pharmacy, improved Lupron market access

Created Prevacid SoluTab managed care campaign; extended brand reach, widened market access in

pediatric, home infusion, hospital, long term care market segments, increased sales 3%

Launched managed care formulary e-prescribing program with Epocrates to increase market access;

introduced Lupron women’s healthcare website analytics report for managed care, KOLs, employers

Generated sales enablement via clinical / promotional communications for consumers, patients, employers,

pharmacists, physicians, medical directors and key opinion leaders / KOLs

Walgreen Co. Health Initiatives, Deerfield, IL; Project Manager, Sales Strategy

Managed care unit of Walgreen Co.; 226,000 employees, over $60B annual sales 3/95-6/04

Developed strategic marketing / sales plan targeting Fortune 1000, BCBS, MCOs, benefit consultants,

government, unions; Medicare, Medicaid, 340B; increased sales RFP intake over 25%

Led corporate initiative developing Medicare Part D pharmacy benefit program; managed team of 14,

achieved first round CMS Federal, successful launch resulted in gain of 1 million covered lives

Launched Advantage90, Generics First, MedMonitor, specialty pharmacy programs; increased patient and

provider access, improved reimbursement / rebate administration and reduced plan / patient costs

Business unit leader, development / launch of Walgreens first e-commerce platform and physician / patient

pharmacy portals; enabled online product purchasing, e-prescribing, prescription tracking to drive sales

Supported sales teams, customer accounts, patients with acid reflux, asthma, cholesterol, diabetes,

hypertension, osteoporosis and smoking cessation communications, formulary updates, promotions

Pfizer, New York, NY; Medical Representative

Global pharmaceutical enterprise; 60,000 employees, over $70B annual sales 2/92-10/94

Achiever’s Club; sold cardiology, oral & IV/IM antibiotic, immunology / vaccines, transdermal therapies

Implemented 5 product launches (Acel-Imune, ProStep, Tetramune, Ziac, Zosyn); managed administration

of immunological / vaccine reimbursement with hospitals and physician practice groups

Called on 3 community and 3 teaching hospitals, retail pharmacies, cardiologists, infectious disease,

internists, fp / gp, neonatologists, pediatricians, ob / gyn, pulmonologists, rheumatologists, surgeons

Southern Illinois University, Carbondale, Illinois (SIU-C)

B.S. Concentration Advertising, Marketing Minor M.A. Communications Coursework Completed Member: Chicago Healthcare Executives Forum (CHEF), American College Of Healthcare Executives (ACHE) and Healthcare Information Management Systems Society (HIMSS)