Upload
keshav-agarwal
View
59
Download
2
Embed Size (px)
Citation preview
MarketingHLL
History
• On 27 November 1931, Unilever set up its first Indian subsidiary of 'Hindustan Vanaspati Manufacturing Co'
• 'Lever Brothers India Ltd. 'Incorporated on 17 October 1993
• 'United Traders Limited' Incorporated on 11 May1935
• In 1956, Three companies Merged to form 'Hindustan Lever Limited', with 10% Indian equity Participation.
HII's Brand portfolio
Home & personal care Soaps & DetergentsFabric wash
• Surf
• Rin
• Wheel
Personal wash
• Lifebouy
• Lux
• Breeze
Household care
• Vim
Skin care
• Fair & lovely
• Ponds
Oral care
• Pepsodent
• Close up
Hair care
• Sunsilk
• Clinic
Colour Cosmetics
• Lakme
Foods & Beverages
• Ice creams
• Kwality Walls Cornetto
• Kwality Walls Feast
• Kwality Walls Max
• Kwality Walls Softy
• Popular Foods
• Annapurna
• Culinary
• Kissan
• Brooke Bond 3 Roses
• Brooke Bond Red Label
• Brooke Bond A1
• Brooke Bond Taj Mahal
• Brooke Bond Bru
• Lipton Tazza
• Lipton Yellow Label
• Lipton Green Label
Oils & Fats
• Dalda
Core Competencies
•Hindustan Lever Research Center
•Distribution System
•Export
Competition in the Indian Market
• Nirma
• Tata Tea
• Colgate
• Marico
• P&G
• Dabur
Surviving in FMCG Market
• New business opportunity
• Brand Portfolio Restructuring
• New Product Introduction
• Mergers
• E-commerce initiatives
• Working for a social cause
Our understanding
Strength
• Strong research and development
• Massive and efficient distribution system
• Strong Brand equity
• High Skilled Human resources
Weakness
• Strong competitor
• Advertising expenditure
• Limited market share
Findings and Suggestions
• Multiple price wars.
• Proliferation – product line.
• Should come up with various product in herbal platform
• Targeting Rural Markets
Current Scenario
• Stagnant Growth
• Reducing Export Incentives
• Rural Markets
• Increasing Competition
• Advertising Expenses
• Segments
Conclusion
• “Survival of the fittest”
• HLL is a most admired FMCG company of India
• HLL growth story is evolving
Thank you