Holiday Handbook Series

Welcome to the

Part 1 – Displays Aren’t Just For Windows

Part 2 – ‘Tis The Season For Conversions

Part 3 – Surviving the Holidaze

Part 4 – Beat the Winter Blues

Holiday Handbook Series

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We are recording this webinar for later playback and sharing

Meet Your Experts

Ryan CanneyDirector of Advertising Sales Ve Interactive

Jack PolitisHead of Trading & Ad OperationsVe Interactive

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Today’s Agenda

Holiday Shopping: Key Stats

Why Holiday Display Ads Aren’t Optional

Five Holiday Display Ads Best Practices

Q&A

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This year, an estimated 92% of holiday shoppers will go online to either research or purchase gifts this season

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$50.9 billion spent

$2.68 billion spent

CYBER MONDAYBLACK FRIDAY

Let’s take a look at the 2014 holiday spend….

*National Retail Federation

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Cyber Monday Is Catching up to Black Friday

2012 2013 20140

0.5

1

1.5

2

2.5

3

Spending on Shopping Holidays, in Billions of Dollars

Cyber Monday Black FridayData from ComScore, Adobe, Alibaba

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CYBER MONDAYBLACK FRIDAY

Cyber Monday department store sales are predicted to increase by more than 70%

from 2014

*National Retail Federation

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Holiday Display Ads Campaigns Are No Longer Optional

Why Holiday Display Ads Aren’t OptionalThe race to attract your potential buyers’ attention starts now

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You

Your competitors

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Why Holiday Display Ads Aren’t OptionalThis is your time to build long term customer loyalty

Get their attention

Give them more than expected

Make them “special”

Provideincentives

Loyalty

Building loyalty after the click / impression

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Set Yourself Up for Holiday Success

Create a well-oiled audience generation

machine with the following best

practicesAudience Segmentation

Simple CreativeVideo Display Ads

Mobile Display Ads

A/B Testing

Q4 Budget

Display Retargeting

CONVERSION

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Holiday Display Campaign Best Practice #1Always remember to K.I.S.S…

KISS

eep

t

impletupid

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Use simple creative with concise messaging across all

mediums for successful audience generation

Holiday Display Campaign Best Practice #1

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Holiday Display Campaign Best Practices #1Don’t be afraid to experiment with video…

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Holiday Display Campaign Best Practices #1…or mobile

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Holiday Display Campaign Best Practices #2

Did you know that during the holiday season…

Ad impressions typically increase 50%

Click-through rates rise 100%

Direct traffic increases 150%

Average order value grows by 30%

Conversion rates increase by 60%

Stats via kissmetrics

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Holiday Display Campaign Best Practices #2Whatever space you don’t buy, your competitors will

This should be

you!

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Holiday Display Campaign Best Practices #3Start A/B testing your ads in October

Call-to-Action

Messaging

Design

• Base your retargeting strategies on the customer interaction

• Always customize to the best of your ability

• Frequency capping and audience exclusions ensure brand safety

Holiday Display Campaign Best Practice #4Be ready to engage after cart abandonment

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Website visitors who are retargeted with Display Ads

are 70% more likely to convert on a retailer’s

website

Holiday Display Campaign Best Practice #4Be ready to engage after cart abandonment

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Use the momentum from your Q4 holiday campaigns to drive more conversions throughout the year

Holiday Display Campaign Best Practices #5

Don’t stop your display campaigns Dec. 31st

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Holiday Display Campaign Best Practices #5

Don’t stop your display campaigns Dec. 31st

There’s plenty of web traffic to capture in January

Returns Exchanges Gift cards Travel bookings

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Key Takeaways from Today

Holiday display campaigns are a ‘must-do’ if you want stay ahead

Don’t be afraid to spend more during Q4

Keep creative simple. Your customers will thank you

Don’t stop your efforts in December, keep going through the early winter

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Questions?

VE INTERA CTIVE LTD | 580 HARRISON AVE, SUITE 401, BOSTON, MA 02118 | WWW.VEINTERACTIVE.COM /US

THANK YOU!Join us for our next webinar:

Oct 14 1pm ESTBeyond Display: ‘Tis the Season For

Conversions

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