The Location - Anandpur Sahib in Punjab

MAP

Event Details Hola Mahalla is a Sikh festival which takes place on the second

day of the lunar month of Chett (a day after Holi which is a two-day festival starting with Holika Dahan on the last day of the lunar month of Phagan on full moon and the actual day of Holi

The fair held at Anandpur Sahib is traditionally a three day event but participants attend Anandpur Sahib for a week, camping out and enjoying various displays of fighting prowess and bravery, and listening to kirtan music, and poetry. For meals, which is an integral part of the Sikh institution (Gurdwara) visitors sit together in Pangats (Queues) and eat vegetarian food of the Langars The event concludes on the day of Hola Mohalla with a long, military-style procession near Takht Sri Keshgarh Sahib one of the five seats of temporal authority of the Sikhs.

Event Details

Dates of the event – 12th March to 14th March. Expected Footfall - Approx. 20 lakhs. Demography – Participation from across the country

Vritti I Media Profile: -  Vritti Media has 8 years of expertise to organize many marketing campaigns, brand activations, on ground activities, product launching, planning and executing client specific engagement activity’s in Pandharpur Yatra.( Maharashtra , Kumbh Mela ( Nashik & Ujjain ) , Pushkar , Ramdev Mela , Khatushyam Mela , Salasar Balaji Yatra ( Rajasthan) ,Killa Raipur (Punjab) Past 7 years we have worked with various client for the Marketing campaigns pls. find few activities as follows.  • Launching of Good Knight’s innovative cost-effective mosquito repellent –

Fast Card. • Launching of “Colgate max fresh toothpaste” • Ground activation for Colgate Sibaka Ved Shakti at Pushkar Ground

activation and engagement For Ghadi detergent.  • Ground activation, engagement and sampling for Emami Navratna oil. • Activation for Godrej No1 Soap. • Consumer engagement activation and entertainment zone for Zee cinema. • Entertainment zone with engagement activity for J.K. cement.

Branding opportunities

Media Property Units

Welcome Gates 5

Duration of the Activity

7 days

Rest Zone

Media Property Units

Rest Zone / Stall

2

Duration of the

Activity 3

Information &Direction boards /Poll kiosks /

customized /innovative product integrated direction boards or

Information boards/ Mile stones

6 ft. X 4 ft. ( 70% branding and 30% social awareness information

Availability

  300 Nos.

Direction and Information boards

Jal Mandir –Free drinking Water facility

Mirror Branding

Branded Help center

Branded Dustbin

Other Important branding options

 1. Pole Kiosk,2. Hoarding,3. Police Help Desk4. Langar Name Boards5. Piao –Free Water Distribution.6. Mirror branding.7. Branding dustbin.

Glimpse of the event

Thank you