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Your audience wants your content.
60% of consumers feel more positive about a company after reading custom content on its site. (Source: Content+)
90% of consumers find custom content useful.(Source: TMG Custom Media)
78% believe that companies behind content are interested in building good relationships. (Source: TMG Custom Media)
Current customer (32%)
Special offers or deals (32%)
Interesting Content (18%)
Source: Content+
Blogging = 55% More Visitors
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Blogging = 97% More Inbound Links
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Source: HubSpot, http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx
Companies (and nonprofits) that blog 16 to 20 times a month see the biggest return in traffic.
When you provide content with a context, you make a connection with readers.
What this means:
Your content has to have value for them.
You become the publisher
To create steady stream
of traffic
To generateengagement
Source: eMarketer, http://www.emarketer.com/Article/Continued-Rise-of-Blogging/1007941
Age of Blog Readers
Under 20 21-35 36-50 Over 51
At 53.3% of all blog readers, 21 to 35 year olds are far and away the
main demographic.
Source: Sysomos, http://www.sysomos.com/reports/bloggers/
Ask for comments to find out what people think of your content.
Ask for their input on future posts.
Find out what makes your readers tick.
Food security
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
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Blog Whitepaper
Newsletter AnnualReport
Impact
Volunteers Campaigns Major Donors
You probably have tons of content lying around in your annual reports and even on your website that you can repost on your blog.
On a platform that you own.
For longer posts with more in-depth information.
To provide greater value.
Platform
Inform
Value
TO PROMOTE YOUR CONTENT
Answers to donor questions.
Reviews of industry trends.
Plans on how you’ll meet your goals.
Brief interviews with experts.
The inner workings of your organization.
Reviews of best informationin your field.
More donations? Increased awareness?
Goals
Content
PromotionFeedback
Analytics Blogging is a program, not a campaign.
Once you start, don’t stop.
It’s an ongoing process.
