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Executive BodySL Name Class ID
01 MD. SHAHNEWAJ (Chief Marketing Executive) 1422
02 ISRAT JAHAN (Assistant Marketing Executive) 1397
03 MD. ALAMGIR HOSSAIN 1438
04 MOBASH SHIRIL IBRAHIM 1442
05 SHARMIN AKTER LIZA 1831
06 SAMIUR RAHMAN 1413
07 SALMA AKTER 1407
08 SOMAIYA AKHTER 1394
09 ZAHIDUL ALAM FAISAL 1420
10 MD ANAMUL HAQUE 1430
Urban people • An urban area is the region
surrounding a city. Urban areas are very developed and can refer to towns, cities, and suburbs.
Rural people • In general, a rural area is
a geographic area that is located outside cities and towns.
Psychology • Psychology is the study of mind and
behavior. It is an applied science which seeks to understand individuals and groups by establishing general principles and researching specific cases.
Psychology in Marketing & Advertising
• To attract consumers• To motivate• To promote causes
• To support demand
• To influence the buying behavior.
Urban • More Heterogeneous
• Nuclear family
• Less tendency in sharing culture and values
• White collar profession
• Access to vast product categories
• Slow change
Rural • More homogenous than their urban counterparts • Tend to share cultural and religious values.• Blue collar profession• Access to less product categories• Fast change
Human Behavior Principles
• Reciprocity
• Commitment• Authority • Social proof• Liking• Scarcity• Recency illusion• Verbatim effect• Clustering
Psychological tactics & Marketers
• Emotional Ideas– Emotional and
psychological appeals resonate more with consumers than feature and function appeals. In advertising copy, benefits which often have a psychological component generally outsell features.
Psychological tactics & Marketers
• Optimizing credibility• It’s no secret that
consumers tend to doubt marketing claims.
• For good reasons. Many simply aren’t credible.
• One way to raise credibility is to point out your product’s shortcomings.
Psychological tactics & Marketers
• Repositioning competition – consumers have
hidden slot in their brain for products and services, and the importance of positioning one’s business in the ideal slot.
Psychological tactics & Marketers
• Promote exclusivity• Maslow’s Hierarchy
people want to feel important; like they’re part of an exclusive group.
• That’s why advertising copy sometimes says: "We’re not for everyone."
Psychological tactics & Marketers
• Introduce FUD• Fear, uncertainty, and
doubt, or FUD, is often used legitimately by businesses and organizations to make consumers stop, think, and change their behavior. FUD is so powerful that it’s capable of nuking the competition.
• Rural girls• They believe
easily
• Urban Girls• Effect of high
education and lifestyle move them to surgery and beauty center