HOW CAN BRANDS FIND

THEIR VOICE IN YOUTH

CULTURE? www.youthrepublic.com.tr

facebook.com/YouthRepublic

twitter.com/YouthRepublic

HIT OR MISS?

http://www.youtube.com/watch?v=SsVjQ_UZg4g

YOUTH IS NOT A

DEMOGRAPHIC IT’S

A MINDSET

"Why is the society obsessed with youth? Is it

a media-created thing? My grandma says in

her times only older people were taken

seriously and highly respected. So what

happened? Why is everyone so ageist

nowadays? I find it stupid big time."

– Giselle

ASPIRATION

SECURITY

ACCEPTANCE

INSPIRATION

DISRUPTION

VALUE

REFLECTION

COMMITMENT

SELF FULFILLMENT

TRIBES:

THEY ARE MORE

DIFFERENT THAN

ALIKE

new trendsetters: TECHIES

conformists: PREPPIES

early adopters: ALTERNATIVES

cool makers: INDEPENDENTS

4 MOST INFLUENTIAL TRIBES

NO LOVE FOR YOU

JUST SOME

EXCITEMENT

consumers aspiring upwards

to brands

brands aspiring downwards'

to consumers.

consumers of mobile

services/snacks/athletic gear/soft drinks

consumers of cinema goers/festival

goers/pop music listeners/online

streamers/urban runners

show self-awarenessdisplay cultural intelligence

make a positive contribution

TIPS

&

A TRAP

INTERRUPTION

WARHOLISM

AUTHENTICITY

SOCIALLY

CONSCIOUS

SINGLES!

SAME LOVE

WINGS

MY OH MY

REINVENTION

INSTANITY

DO YOU HAVE THE

COURAGE TO GET

LINKED TO THIS

AUDIENCE

THINK YOUNG

&

GET OLDER

GRACEFULLY