DIGITAL: An integral part of the Media Planning Process

ADHAUS MEDIA LTD

• Established in October 2002 by Steven W Johnston

• Modelled on agency evolution in NYC, London & Dublin

• Northern Ireland’s ONLY Independent Media Agency

• Media Strategy across the entire Media Mix

• NEW Sponsorship Division created Q1, 2016

• NEW Digital Division created Q2, 2016

• NEW Recruitment Division planned for Q3, 2016

• Projected turnover 2016 up 100%; 40% Digital Media

TRADITIONAL MEDIA

TV

RADIO

PRESS

MAGAZINE

OUTDOOR

CINEMA

ALTERNATIVE

AMBIENT

DIGITAL

GLOBAL AD SPEND

UK ADVERTISING SPEND

Source: WARC & Advertising Association

DIGITAL BUDGET BREAKDOWN

MEDIA OWNER EVOLUTION

• TV – Display – Red Button – VoD – Live TV

• Press – Display – Social Media – MPU Video

– Native Content

• Radio – Display – FB – OBU/Connectivity –

PP – Snapchat

• Outdoor – Sound – Smell – Bluetooth

– NFC – Digital LED

BENEFITS OF VOD ON THE ITV HUB

• Allows access to highly demanded programmes

• Extends reach of standard broadcast

• Build a bespoke schedule

• Adverts can be clickable

• You can geo-target by town

• Viewers are more engaged

• You can’t skip the ads

VOD COSTS

Format: Standard VOD

Area: Northern Ireland

Demo: 16-34 women

Period: Running over 4 weeks

Impressions: 28 500

Rate: £35CPM

Budget: £980

NATIVE CONTENT

• Ad served in editorial position above the

side-rail

• Clicks through to Full Native Article

• Content for the Ad position supplied by

the Mail Online Native & Design Team –

supplied to client for sign-off

• Editorial Content written by dedicated

Native Team in Dublin

CREATIVE FORMATS

Christmas 2015 ‘Welcome Home’ Online & Digital OOH Coke sent a welcome home greeting directly to the arrivals at Dublin Airport

Reinforce brand awareness a1.3 Million impressions, 62,000 clicks, or 4.77 % Click through rate

Maximise the Christmas brand association and emotionally engage consumers a300 unique greetings

Fuel social sharing a5,851 Facebook Shares and 1,308 Tweets

• Majority of TV campaigns now with VoD (ITV Hub, All 4, Demand 5)

• Radio spans Cross-Platform (On-air, Online, FB, PP)

• OOH moving to HD & Digital Formats

• Videology used to communicate clients’ brand message

• 20% of Advertisers’ Budget on Digital

SPONSORSHIP

D

RECRUITMENT

Y

DIGITAL

S

DIGITAL GROWTH

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