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How do Loyalty Programs Enhance Mobile Marketing?
ercsms.com | 608-837-5270 | [email protected]
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COMPLEMENTS EXISTING APPS• Increases value spent on marketing
efforts– Users more likely to use apps when offered
a rewards system
• Provides a tangible ROI– Success (or failure) of program is easily
tracked
• Retains loyal audience– Consumers spend more in order to receive
reward
ercsms.com | 608-837-5270 | [email protected]
3
PROVIDES CONVENIENCE • Mobile devices are ubiquitous
– Customers are likely to always have their mobile device with them
• No opportunity to lose a “loyalty card”– With a digital loyalty program, consumers
will have it at their fingertips
• Makes transactions seamless– Encourages multiple purchases
ercsms.com | 608-837-5270 | [email protected]
4
LOWER INVESTMENT• Less money to reach more consumers
– Low cost to gain impressions through mobile loyalty programs
• Higher reach and frequency– Reaches a higher amount of “valuable
consumers,” more likely to make a purchase– Consumers likely to see and remember
loyalty programs often
ercsms.com | 608-837-5270 | [email protected]
5
TARGETS SPECIFIC CONSUMERS• Loyalty programs can track habits
– Provides specific consumers with deals and offers unique to them, depending on analytics
• Provide consumers with push notifications– Remind consumers who haven’t used app
or loyalty program in a while to revisit your company
ercsms.com | 608-837-5270 | [email protected]
6
PROMOTES BRAND EXCLUSIVITY• “VIP” nature to loyalty program
– Makes existing customers feel valued by company
– Helps produce brand loyalty to reach next deal
• Provides opportunity to target new customers– May give increased deals when new to the
loyalty program, making customers feel special
ercsms.com | 608-837-5270 | [email protected]
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SHOWCASE MARKETING EFFORTS• SMS Marketing
– Loyalty programs can take form of SMS– Texting updates to keep loyal consumers is
cost effective
• Social Media– Loyalty can be rewarded through likes and
shares on social media– Users can also be driven to existing loyalty
programs through this channel
ercsms.com | 608-837-5270 | [email protected]