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v HOW JOURNALISTIC PRINCIPLES WILL SHAPE THE DIGITAL MARKETING OF TOMORROW JULIA OGDEN

How Journalistic Principles Will Shape Digital Marketing - BrightonSEO 2014

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This is my presentation from the 2014 BrightonSEO conference. It walks through how skills built up from print journalism can translate into winning strategies for digital.

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HOW  JOURNALISTIC  PRINCIPLES  WILL  SHAPE    THE  DIGITAL  MARKETING    

OF  TOMORROW  

JULIA  OGDEN  

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XXXX  CONTENT  LED  PLAN  

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TEEN  DREAMS  

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JONATHAN  ROSS  

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BAZ  BAMIGBOYE  

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KENNETH  BRANNAGH  

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DAME  JUDI  DENCH  

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DAME  JUDI  DENCH  

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WHO  WROTE  THIS?!  

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BE  DIFFERENT  

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VARIETY    IS  THE  SPICE    

OF  LIFE  

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Julia  Ogden  Head  of  Content  

@JuliaOgden2  www.zazzlemedia.co.uk  [email protected]  

THANKS  FOR  LISTENING  QUESTIONS  WELCOME