HOW MARKETERS WILL BE

REAL SOCIAL SUPERSTARS

photo by Ramon Vaquero

Your Facebook page has many fans...

and digital team tells you that engagement is always high

photo by Roberto Portella

photo by Larry Hamill

Your analytics dashboard says "viral conversations" on Twitter create a volume of emotions

… and just a few minutes ago you had a great idea about Instagram

photo by Rui Caria

Everything seems good. However, this is not a complete view of what you can achieve in social media

photo by Colors Tokito

Should we re-examine the meaning of “social” as a source of data that will help build relationships?

photo by Colors Tokito

and maybe for the whole company?

photo by Hideyasu Chiba

NOT JUST MARKETING !

WHY ?

Because the definition of social media from the marketing perspective is not the forest; it’s just the tree.

photo by Don Farral

photo by Drew Reynolds

People have started distancing themselves from anything reminding them of marketing, communications or customer service

Meanwhile these and even more are what create the total experience of the brand, because…

photo by Arnaldo Medeiros

The interesting part begins when you use social media data in order to create unique experiences on any possible channel

photo by massimo margagnoni

This should be considered as the future of marketing

photo by martin rak

photo by juan devillalba

Assuming you are a brand that holds the secrets of social media is not enough

Nothing social is some sort of professional expertise

photo by yusuke sakai

It’s the way companies should be “run”

photo by yusuke sakai

It should be a part of business strategy, integrated with CRM, because…

photo by yusuke sakai

The brand and the employee experience provide specific R.O.I

photo by owen smith

HOW ?

photo by marcus hausser

By energizing the brands after motivating employees to socially engage both in and out of the company

AT LEAST THE REWARD IS...

Valuable social interaction data, deep trust from consumers feeling that they are understood, counted upon and included

in planning

photo by amin roshan afshar

BUT WHAT IS THE KEY FOR THIS ?

Our transformation from social media expert to a Change factor

photo by leon leijdekkers

Because Social Media is the future of business tranformation

photo by Tokito colors

And marketers who lead social innovation will be the real social superstars

photo by Ramon Vaquero

THANK YOUprepared by Giorgos Anastasiou

http://www.avakon.com/