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How Selec)ng The Right Keywords Helps Your Brand
Build A Loyal Community
Ronell Smith [email protected] | @ronellsmith
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Finding The Best Right Keywords
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Finding The Best Right Keywords
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Finding The Best Right Keywords
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Finding The Best Right Keywords
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Finding The Best Right Keywords
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Value Of Finding The Right Keywords
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7 Tac)cs For Going From Keywords To
Community
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#1 – Begin From Within
Passion must flow
from inside out.
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Internal Team Must Embody Passion
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#2 – Go From Zero To One
Numbers aren’t the goal—at
first
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“The perfect target market for a startup is a small group of particular people concentrated together and served by few to no competitors.”—Peter Thiel
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#3 – Community > Audience
Don’t trust
the numbers
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Buffer: The Cost Of Relying On Audience
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2.5% Folks who’ll share and interact
with your content
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Help Them & They’ll Return The Favor
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Marke)ngImagina)on
“[People] don't want quarter-inch bits. They want quarter-inch holes.” –Leo McGinneva
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#4 – Be human
People connect
with people
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Show Some Personality
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Give Them Something/Someone To Root For
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#5 – Delight them with content and interaction
A little attention
goes a long way
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Don’t Be Afraid To Take Risks
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#6 – Use content to promote loyalty
Shh… Don’t tell
competition
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Parse.ly
Content Loyalty Aids Community Building
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Become The Source For Great Content
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Parse.ly
Hubspot
Find The Right Content For Your Brand
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Find & Share Popular Content
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#7 – Invite contributions from audience
People love being
singled out
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Community Members Enjoy Crea)ng Content
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Collaborate With Non-‐compe)ng Brands
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Compe))on Your Brand
Loyal Communi)es Make 10X Possible
Moz
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“In a shifting landscape, your best defense (and your best offense) is a passionate [community]. People who believe in what you do. People who believe in who you are.”—Eric Enge
Moz
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They’ll FIGHT For Your SURVIVAL
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Ronell Smith [email protected] |
@ronellsmith
THANK YOU