courage

1978

1. Computer & Data revolution

1. Computer & Data revolution

2. Deregulation~ Airfares Dropped~ Air Travel Increased~ Frequent Flier Programs

1978

1979

Frank LorenzoTexas International Airlines launched the first airline frequent flier program.

1981

1 May 1981 American Airlines launches AAvantage. The first major airline frequent flier program.

1981

1981 1981

1981

1987

www.youtube.com/watch?v=L6xOiQLrq0Q

1987JANUARY

Qantas Frequent Flyer Launches 50,000 members earning and redeeming points on Qantas flights.

50,000 MEMBERS (AUST Pop. 16.25 million)

1990

Qantas Frequent Flyer Rewards

Frequent Flyer Rewards Catalogue continues with non-flight reward options including fine china and glassware and even a ride-on lawn mower.

200,000 MEMBERS

1993 OCTOBER

Qantas and Australian Airlines merge

The Frequent Flier programs also came together.

350,000 MEMBERS

1993

The new look Qantas FFP

1994

Qantas revises the program, introducing four tiers

The new White, Blue, Silver and Gold tiers mirrored the BA FFP at the time.

1994

Qantas re-launches the lounge program

The Qantas Club lounges are opened in all major domestic airports.

450,000 MEMBERS

1998 SEPTEMBER

Qantas joins the oneworld alliance

Enabling members to earn points on American Airlines, British Airways, Canadian Airlines and Cathay Pacific.

2001

Qantas Frequent Flyer is re-launched for a third time

The program now has over 100 partners, and four tiers Bronze, Silver, Gold and Platinum. 2,600,000 MEMBERS2,000,000 MEMBERS

2004 MAY

Jetstar takes off

Jetstar was set up as is a value based, low fares network of airlines operating in the leisure and value based markets offering all day, every day low fares. 3,500,000 MEMBERS

2005

Qantas is now one of the most popular loyalty programs in the region

2007

Qantas Loyalty is launched

5,000,000 MEMBERS4,300,000 MEMBERS

2008 JULY

Qantas Loyalty launches the Qantas Store

With over 3,000 products across eight categories, Qantas aims to provide rewards that appeal to all of its members.

5,300,000 MEMBERS

2009 MARCH

Major points reminder campaign

Members were reminded that after 31 March they may not be able to transfer points from other card reward programs into their QFF accounts.

5,800,000 MEMBERS

5,800,000 MEMBERS

2009 JUNE

Woolworths becomes a Qantas FFP partner

This union allowed members to earn points at Woolworths, Safeway Liquor, Big W, Dick smith, Tandy, BWS and Caltex.

2011

Australias leading loyalty program increases EBIT to $342million

More than a third of the Australian population have joined the program.

8,000,000 MEMBERS

2011 JULY

Qantas Loyalty launches epiQure epiQue allows members to buy wine from Qantas award winning cellar, lets them take part in private dinners with globally recognised chefs.

2011

The Platinum One Card is launched Platinum One status is reserved for our most frequent flyers and is designed to offer exceptional privileges for every journey. 8,000,000 MEMBERS8,000,000 MEMBERS

2013 AUGUST

Qantas Cash is launched

The new card allows members to store foreign currency, accessing cash worldwide via ATM, and earning points on spending in Australia and overseas.

2014MARCH

Qantas Loyalty launches Aquire

The Aquire program is designed as a reward program for SMEs with points earned from flying or doing business several QFFP partners.

9,400,000 MEMBERS

2014 SEPTEMBER

Qantas Loyalty launches Red Planet

A new business that offers companies the opportunity to benefit from the expertise and knowledge of Qantas Loyalty to redefine their marketing.

9,400,000 MEMBERS

2014 DECEMBER

Qantas Loyalty launches Qantas Golf Club

Members earn points on what they spend on golf green fees, plus book tee times online and have access to tournaments, events and golfing holidays.

2014

A major milestone is reached From 50,000 members in 1987 the program now has a member in every other Australian household.

Grant Welsh Qantas Frequent Flyer No.10 Million

10 millionth

COURAGE

ourage is being scared to death... and saddling up anyway.

1 . Personal Courage

3 .Brand Courage 2.Marketing Courage

David Ogilvy by Harry Benson

PERSONAL

COURAGE

1.

www.youtube.com/watch?v=yj9rokSeack

At 38 David Ogilvy started his agency in New York.

He had just $6,000 and had never written an ad in his life.

You will be metDavid Ogilvy

David Ogilvy: Original Mad Man (2008 TV Movie)

David Ogilvy by Harry Benson

the answer to every

question is yes

1.

marketing courage

2.

No one ever got fired

for buying IBM

by Jean Pigozzi

Big Brother by Chiat Day

www.youtube.com/watch?v=VtvjbmoDx-I

www.youtube.com/watch?v=wOWOqBkTnRM

Nikita

Try new things and risk failure

Fridge Kite by Banksy

Parking by Banksy

1. safe

3 Pencils by Lucille Clerc

2. surprising

3. courageous

Dont be afraid to seek help

The street is in play by Banksy

Step out of your comfort zone

Challenge what you see

Always seek the truth about your brand

Sweeper by Banksy

Follow Your Dreams. Cancelled. by Banksy

Never give up

Have a plan

brand courage

3.

Mike Smith - CEO ANZ Bank

communicate ANZs support for diversity, respect and inclusion in a fun and meaningful way.

ksa [brief]

www.youtube.com/watch?v=L-Oxzv5QOgg

results

62 million media impressions 70 countries

#GAYTM

GAYTMS In 2015

www.youtube.com/watch?v=a0X4vsBc6vU

courage

1 .Personal Courage The answer to every question is yes

3 .Brand Courage Apply your P.C. and your new found M.C. and get ready to saddle up

2 .Marketing Courage Try three of the M.C. tips

thank you www.slideshare.net/Reosurfer