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Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)
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#PORM Personal Online Reputation Management
@AlexiaL
#PORM
Why do we need to rock
at being #PORM stars?
We speak… work…
shop… date…
…LIVE online
Why might someone
check you out online?
• They’ve met you • They’re going to meet you • They’ve heard about you • They’ve read about you • They’ve seen your Tweet / FB / LinkedIn status • They’re thinking of hiring you • They’re thinking of investing in your business • They’re thinking of doing business with you • You’re going on a date with them • They’re your peers keeping tabs on you
82% of employers look up candidates on social media
64% reject a job application after viewing a candidate’s social media
88% 25% 8%
What does Google say about you?
Your online presence needs to reflect,
support and enhance your worldly presence
#PORM @AlexiaL
Tru
What is “reputation”
anyway?
“Character is like a tree and reputation like its shadow. The shadow is what
we think of it; the tree is the real thing.” "Abraham Lincoln
“Character is like a tree and reputation like its shadow. The shadow is what
we think of it; the tree is the real thing.” "Abraham Lincoln
Personal brand
It’s what this lot think of you
& what you DO
What you SAY
How is ONLINE Reputation different?
You create the content!�
It’s all up to you!
You’re in total control of your online
reputation because YOU create the content #PORM
@AlexiaL
10 ways to rock at being a
#PORM star
Get a #PORM name
1
iD iD
Make it easy for people to FIND you, CONNECT with you and REMEMBER you
#PORM @AlexiaL
Make the most of
your assets
2
Use your talents & your strengths
Get sticky 3
It’s all about the conversation
Are you engaging…
… or watching from the sidelines?
Go where the action is
4
Where & how
should you spend
your time?
Know WHO you want to engage with
and WHERE they hang out online
#PORM @AlexiaL
Stay on top… 5
Use Google alerts to stay on top of when new mentions appear online
… but go deep
Use pipl to search the deep web to see the harder to find content about you
Know what you want
6
Being strategic about your online presence will save you heaps time and trouble
#PORM @AlexiaL
Keep it up 7
Be consistent
Get your story
straight
8
Your bio is the hook that makes people
want to find out more about you. Get it right!
#PORM @AlexiaL
Don’t be a d*ck
9
…whinging… …angry…
You’re argumentative…
You need to have the last word
…rude…
You’re always venting frustrations
Clearing your head trash allows the real, nicer, calmer, stress-free you to show up
#PORM @AlexiaL
Don’t fake it
10
Be real. Be you. Be nice. #PORM
@AlexiaL
You can’t build a
reputation on what you're
going to do. HENRY FORD
@AlexiaL
#PORM
www.alexialeachman.com
Any Questions?
www.alexialeachman.com