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How to build a community of volunteers
Lauren Cucinotta
Friday, June 13, 14
How many of you work with or want to work with volunteers?
Friday, June 13, 14
Where do you find volunteers?
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Volunteers are the users that are so passionate about your product
that they want to take action
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Working with volunteers is a balance
between...
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Practical
Emotional
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Practical
•Scale
•Outreach
•Product development
•Giving away control
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Emotional
•Passion
•Creativity•Innovation
•Fun
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A community built on trust
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Over 10,000 events
~ 1800 active licensees
162 countries
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Volunteer Communities
• Levo League (Local Levo)
• Google (City Experts)
• TED Open Translation Project
• DuoLingo
• Mozilla
• YEC
• The Fetch
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3 things to think about...
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1.Where will your business benefit from volunteers?
2.Where in your workflow will you work with volunteers?
3. How do you track their impact?
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Where will you benefit from volunteers?
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Some areas =
• Content creation
• Localization/globalization
• Product development
• Outreach
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Where in your workflow do you
work with volunteers?
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Examples
• Local events
• Local outreach• QA testing
• Content creation
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When figuring their role...
• Volunteer community members (do not equal) employees
• Not getting paid
• Not full-time
• Don’t have insider knowledge how the team works, or of the hard-to-define team dynamic
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Tips
• Set clear boundaries
• Be realistic
• Be experimental!
• Allow them to decide how much they can take on (they lead, you facilitate)
• Keep it useful for everyone
• Remind everyone the “reasons why we are here”
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The structure will change over time, you won’t know until you
experiment!
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Tracking the impact of volunteer
programs
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Content
• What percentage of your content is from volunteers?
• What percentage of content is what volunteers do?
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Outreach
• Do your volunteers reach markets that you can’t?
• How many more people were you able to reach?
• Do they give you local insight?
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Product development
• Has an idea from a volunteer become a product?
• Do volunteers help with product release and testing?
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7 building blocks of successful volunteer
programs
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Passion
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• Create a product that people can be passionate about
• Give people the ability to share their passion
How do you harness passion?
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Some areas =TEDx
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Think about...
• What are things about your core product that people like?
• Where are places that you can put passion into action?
• Where are there opportunities to share passion?
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Rules
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Create parameters to give you room to play
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YEC
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TEDx
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Think about...
• What are the minimum parameters you would feel comfortable with?
• Rules will change over time
• Give them the tools they need to carry out responsibilities effectively
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Mission
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Why are we here?
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Mozilla
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Duolingo
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A mission promotes community,
collaboration, and can even diffuse conflict
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How can you do it?
• Write a manifesto co-created by you and your volunteers
• Repeat a common phrase/ethos in communication
• Create the feeling in meetings, and in person events
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Empowerment
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Empowerment is the opposite of control
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Levo League
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How can you give volunteers the freedom to
innovate?
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Recognition
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Recognition is your currency
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How can you give recognition?
• Thank you!
• Credit
• Public acknowledgement
• Title
• Badges
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Google City Experts
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Engagement
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How do you keep people interested in what they are doing? And coming back for
more?
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Examples
• Community education
• Events
• Leadership opportunities
• Connections
Examples
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TEDx
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Provide opportunities for connection, growth and
new frontiers
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Impact
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We all want to work on something we feel is
important
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How can you make volunteers feel they are
making a difference?
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TEDx
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Practical
Emotional
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Trust is essential
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Collaborate, build, experiment with and
empower your volunteers
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