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How to build an in-house digital marketing team that will generate revenue — guaranteed

How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

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Digital Marketing Theatre - June 19th, 10:30-11:00 This presentation will cover: - Recruitment & on and off-location training - Brand strategy - Competition research - Traffic generation - Design & development (custom web apps) - Funnel creation - Conversion optimisation - Web analytics - Online business platform (e-commerce, CRM)

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Page 1: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

How to build an in-house digital marketing team that will generate

revenue — guaranteed

Page 2: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

ImportantThese slides have been updated with current

project figures—a significant increase from the presentation date figures!

Page 3: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

Presented byClément Yeung (Chairman) and Bogdan Brad (CEO)

Page 4: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

Why is building an in-housedigital marketing team an investment

and not an expense?

Page 5: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

1. It helps secure your organisation’s digital future

Why is building an in-house digital marketing team an investment and not an expense?

Page 6: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

2. It can create beneficialorganisational change

Why is building an in-house digital marketing team an investment and not an expense?

Page 7: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

3. It creates more career opportunities and intrapreneurship

Why is building an in-house digital marketing team an investment and not an expense?

Page 8: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

4. You could become a celebrity in your organisation

Why is building an in-house digital marketing team an investment and not an expense?

Page 9: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

What are the challenges?

Page 10: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

1. It can be more expensive than an agency in the short term

What are the challenges?

Page 11: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

2. The new team will need a leader—not a manager

What are the challenges?

Page 12: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

3. You may have to fight for your vision to be embraced

What are the challenges?

Page 13: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

How do I convince my organisation that a digital team is necessary?

Page 14: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

1. Demonstrate that change is essential

How do I convince my organisation that a digital team is necessary?

Page 15: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

2. Present the vision

How do I convince my organisation that a digital team is necessary?

Page 16: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

3. Offer the solution

How do I convince my organisation that a digital team is necessary?

Page 17: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

4. Set expectations and involve stakeholders

How do I convince my organisation that a digital team is necessary?

Page 18: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

How do I start buildingour A-Team for

digital marketing operations?

Page 19: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

1. Put the culture first

How do I start building our A-Team for digital marketing operations?

Page 20: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

2. Concise roles & responsibilities with large growth opportunities

How do I start building our A-Team for digital marketing operations?

Page 21: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

How do I start building our A-Team for digital marketing operations?

3. Make sure the organisation is ready to welcome the team

Page 22: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

4. Plan the induction processin advance

How do I start building our A-Team for digital marketing operations?

Page 23: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

What kind of results should I expect after installing an in-

house digital marketing team?

Page 24: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

Online sales in 6 months:

€808,435.71

What kind of results should I expect after installing an in-house digital marketing team?

Page 25: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

Return on investment for client:

323%

What kind of results should I expect after installing an in-house digital marketing team?

Page 26: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

Increased average order value by:

20.2%

What kind of results should I expect after installing an in-house digital marketing team?

Page 27: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

Total online leads generated:

2,018

What kind of results should I expect after installing an in-house digital marketing team?

Page 28: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

Total orders generated:

269

What kind of results should I expect after installing an in-house digital marketing team?

Page 29: How to build an in-house digital marketing team that will generate revenue- guaranteed! Clement Yeung & Bogdan Brad, Vandt International

Increased traffic by:

52.76%

What kind of results should I expect after installing an in-house digital marketing team?