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How to create an inbound marketing engine alongside your CRM
Automation, its just a tool!
85% of B2B marketers using marketing automation platforms feel that they’re not using them to their full potential.
—SiriusDecisions
CRM
CRM SUPPORTS SALES... By providing the backbone of knowledge and power for coordinated prospect and customer engagement, sales, and service.
...BUT NOT THE MARKETER For all CRM’s many strengths, no CRM system offers what today’s marketer must have to support sales and business goals.
End-to-end visibility and control over the entire lead lifecycle are essential.
The marketers challenge
To create an Inbound Marketing Engine toAttract, Nurture and Convert
The way we buy has changed
Understanding the journeyRe
leva
nt M
arke
ting
Cont
ent
Little
Some
More
Lots
Enough
No data, CRM or email
Some data, No CRM,
some email
Good data & CRM, regular
email campaigns
Good data, CRM, basic automation
Excellent data, CRM, full
automation
INBOUND LEAD NURTURE
Processes and tools
TIME
The requirements to create your engine
1) Coherent data
management and
recording
2) Understand the buyer needs and
expectations
3) Create, share and participate
in great content
4) Deploy and
integrate marketing
automation for nurture
LETS WORK THROUGH THE STEPS…
1) Coherent data management
2) Buyer needs & expectations
3) Create & share great content
What makes effective content?• Audience relevance• Storytelling• Triggers a response
3) Create & share great content - story
3) Create & share great content - story
3) Create & share great content - story
3) Create & share great content - story
3) Create & share great content - story
4) Deploy marketing automation
THE RESULT?
The result
Lead View – Lead Score
THANK YOU.
Harvey David Ltd. 30 Queen Square, Bristol, BS1 4NDHarveydavid.com 0117 214 0011 connect@harveydavid,com