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Finding things to write about can be difficult for bloggers. Here is how to get the most out of your content by using resources already available to you.
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How to Create Newsworthy Content
Tug CredentialsAGENDA
• Research the hook
• Using Data
• Utilizing quotes, sources, and interviews
Tug CredentialsResearching the hook
You need a ‘news peg’• It gives your reader a reason to pay attention because it connects them to the here and now
• Where to find them?
• Press releases
• Wikipedia
• Google News
• Newsjacking
Tug CredentialsResearching the hook
Press releases• Subscribe to and receive press releases via e-mail, e.g. PR Newswire
• A good press release will give you the news peg
• You can also use it to create your own hook
Tug CredentialsResearching the hook
Wikipedia• Find out what celebrations or anniversaries are happening any day of the year
• Allows you to start thinking ahead
Tug CredentialsResearching the hook
Google News• Search for the latest news in your industry
• Write your opinion about the news or give a differing view or angle
Tug CredentialsResearching the hook
NO!
Newsjacking• Inject your ideas into the day’s news stories to draw attention to your content
• Can be tricky and requires quick thinking
Tug CredentialsResearching the hook
Newsjacking: A How-To• Set up alerts• Google Alerts• RSS Feed• Twitter
• Write quickly and accurately. Publish immediately.
• Check Google’s Keyword Search Volume or Google Trends
Tug CredentialsResearching the hook
Keyword Search Volume• This will provide valuable information on what people are searching for
Google Trends
Tug CredentialsUsing Data
Statistics• People love statistics, it helps them put information in perspective
• Find data where it is available
• Gov.UK
• Google Insights or Trends
• Present it in a cool or interesting way• Data Visualization• Infographics• Maps
Tug CredentialsUsing Data
Data Visualization
Tug CredentialsUsing Data
Infographics• There are tools to help you make them• infogr.am• visual.ly• Carto DB (mapping)• Gephi (network analysis)
• An excellent list here: http://www.creativebloq.com/design-tools/data-visualization-712402
http://www.visual-literacy.org/periodic_table/periodic_table.html
Tug CredentialsUsing Data
Infographic vs Data Visualization
http://www.forbes.com/special-report/2011/migration.html Source: Handshakez
Tug CredentialsUsing Data
Maps• Word Clouds• Wordle
• Heat maps
• Interactive maps
Source: Gotta Keep Movin’
Tug CredentialsQuotes, Sources, Interviews
Quotes, Sources and Interviews• Give life and add colour to your content
• Offer another side to the story
• Improve storytelling and often give you a great hook
Tug CredentialsQuotes, Sources, Interviews
Help a Reporter Out• HARO - http://www.helpareporter.com/• Daily newsletter that sends out
queries for sources
• Useful for high profile sources
