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raving brand fansAmanda MooreSenior Director, Social & Digital MarketingMarriott InternationalHow to create
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1Knowing + Delighting Guests
2Brands + Portfolio People Love
3Frictionless Experiences Powered by Tech
4Passionate People Enriching the Experience
Create raving brand fans through
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M LIVETurn
properties geo-fenced worldwide6,000+social posts per day acrossInstagram, Twitter and Weibo20,000+moments into member stories.
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#MRPOINTSPLATFORM OBJECTIVESearned media impressions65.2Msocial engagements326Kpoints awarded84MONECreate a network of brand advocates, increasing organic word-of-mouth via social mediaTWORecognize and reward members where they naturally spend their time, building loyalty with the program beyond the stay
Recognize andmembers.
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MESSAGING
Millennials will be more loyal consumers to brands that engage them using messaging62%Millennials prefer approaching brands through messaging44%
Make what is timeless.
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Create Community2Build your brand with consumers, not for them.
Think Differently3Stay a step ahead of the competition with valuable new innovations.
Shape Culture1
Fuel consumer passions and interests, creating experiences they want to be a part of.3 Key Takeaways
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