How to develop a marketing strategy in 5 easy steps

How To Develop a

Marketing Strategyin 5 Easy Steps

BRANDING, DESIGN & MARKETING


The benefits of a planned marketingstrategy are numerous. Businessowners often rely solely on theirintuition to make business decisions.

BRANDING, DESIGN & MARKETINGBRANDING, DESIGN & MARKETING

While this informal knowledge isimportant in the decision makingprocess, it may not provide youwith all the facts you need toachieve marketing results.


A marketing strategy will helpyou in defining business goalsand develop activities toachieve them.


Here's How:


Describe your company's uniqueselling proposition (USP).

1


Define your target market.

2


Write down the benefits of yourproducts or services.

3


Describe how you will positionyour products or services.

4


Define your marketing methods.Will you advertise, use Internetmarketing, direct marketing, orpublic relations?

5


Our Top Tips:


Your Unique Selling Propositionsets you out from the rest,don't try to develop a marketingplan without one.

1


It's important that you have abudget developed for yourmarketing plan. Marketing is aninvestment.

2


Revisit your marketing plan atleast once every quarter.Are you on target?Do you need to revise it?

3


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