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Performing a Technical SEO Audit
with
&
Pieter S Verasdonck:SalesCycle Agency10+ years of experience in Digital
Marketing
Industries: B2B Lead Generation, Education, Telco, Travel & Tourism, FMCG, eCommerce & Retail, Fashion, Real Estate, and even Gambling & Adult Entertainment.
Featured in:
• Smart Startups Magazine, Backlinks.com.au & Avanser’s Blog, SEMRush Webinars
• Spoke at: Numerous Meetups, SMX Sydney 2014 - Bootcamp & Advanced Online Marketing Conferences in Sydney
#SEMRushLive
I’ve got experience working with…
Agenda
1) SEO Ranking Factors
2) SEO Audit Checklist
3) SEO Audit Tools: Onsite Analysis
4) Most Common Pitfalls
5) Resources
#SEMRushLive
Search Engine Ranking Factors 2014
Most Important:• Content: High Quality &
Relevant Content
• Technology: Optimized Technical Performance
• Backlinks: The Quantity of/and Quality of Backlinks
• Social Signals: Social Motions, Shares, Referral Traffic
• User Signals: High click-through rates, lower bounce rates and a high time-on-site.
#SEMRushLive
http://www.searchmetrics.com/knowledge-base/ranking-factors/
Onsite:SEO Ranking Factors
Most Important:• Crawl Access
• Clean URLs (Canonical Issues)
• Search Phrase Usage: URLs, <title>, Page Content, internal links
• Loading Speed & Device UX
• User Behaviour Matrix
• Social Mentions & Sharing
#SEMRushLive
https://moz.com/learn/seo/on-page-factors
evolvedigitallabs.com/blog/seo-audit-checklist
SEO Audit ResourcesSEMRush:• http://www.semrush.com/blog/perform-
quick-seo-audit-semrush/
• http://www.semrush.com/blog/basic-local-seo-audit-30-minutes-less/
Moz Articles:• https://moz.com/blog/a-step-by-step-15-minute-
seo-audit-a-sample-from-seo-secrets
• https://moz.com/blog/technical-site-audit-for-2015
• https://moz.com/blog/how-to-perform-the-worlds-greatest-seo-audit
#SEMRushLive
Tools for Technical SEO Audit
#SEMRushLive
Easy SEO Audit Tools
• Website Analysis: SEMRush + Your SEO Knowledge
• Technical Crawls: Google & Bing Webmaster tools
• Website Crawler: Screaming Frog or Xenu / IIS
• Technical Analysis Plugins: SEOQuake, Web Developer
#SEMRushLive
On-page Analysis Tools
• HTML Code Validator: http://validator.w3.org/
• Site Speed & Mobile:
https://developers.google.com/speed/pagespeed/insights/
https://www.google.com.au/webmasters/tools/mobile-friendly/
#SEMRushLive
SEMRush Check:
Online Visibility of Your Website
12
3
4
5
http://refugeeks.com/semrush/
#SEMRushLive
Google & Bing “site:yourdomain”
#SEMRushLive
Google AnalyticsNumber of organic traffic generating pages in
analytics
#SEMRushLive
1
23
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Bing Webmaster Tools:Site-Wide SEO Report
#SEMRushLive
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Bing Webmaster Tools:SEO Report Details
#SEMRushLive
Bing Webmaster Tools:SEO Page Analyser
#SEMRushLive
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Bing Webmaster ToolsInbound Backlinks Report
#SEMRushLive
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Google Webmaster Tools
#SEMRushLive
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Google Tools:Speed & Mobile Test
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SEMRush: SEO Audit
#SEMRushLive
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SEMRush: SEO Audit Setup
#SEMRushLive
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SEMRush: SEO Audit Report
#SEMRushLive
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SEMRush: SEO Audit - Issues
#SEMRushLive
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SEMRush: SEO Audit - Issues
#SEMRushLive
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SEMRush: SEO Audit – Issues Export
SEMRush analyses 44 most important On-Page Issues
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What are the pitfalls & what should you
watchout for?most common keyword research mistakes.
Basic SEO Audit Info:WooRank.com
#SEMRushLive
Basic SEO Audit Info:WooRank Analysis
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Most Common IssuesCrawl Issues:
• Splash Page
• Flash, JavaScript, Server Response 5xx & 404 errors
• No HTML, XML Sitemap
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Most Common IssuesCanonical Issues:
• non-www, https, .index, ?utm=, trailing/, CaPiTaLs
Solution: Canonical Tag - https://moz.com/learn/seo/canonicalization
Content & Keyword Usage:
• Dynamic URL’s, Minimal On-Page Content, Not optimised SEO areas: <title>, Meta Areas, etc
Tech:
• Slower than 2s loading speed, 302 redirects
#SEMRushLive
SEO Audit Resources
Learn how to do the perfect SEO Audit
SEOBook - 2011:Danny Dover (Ex-Moz Employee)
#SEMRushLive
SEO Ranking Factors Resources
Search Metrics:• http://www.searchmetrics.com/knowledge-base/
ranking-factors/
Moz:• https://moz.com/learn/seo/on-page-factors
Search Engine Land:• http://searchengineland.com/2014-seo-playbook-
on-page-factors-178546
• http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors
#SEMRushLive
SEMRush Webinar : Q & A
Pieter S Verasdonckin North Sydney
eMail: [email protected]
Tel: 1300 88 54 28
Join our
“Online Marketing Meetup”
#SEMRushLive