Email marketing has evolved and it's no longer acceptable to send sales messages to people who don't want to receive it. The right way to do email marketing is simple... send useful content to people who want to receive it. Watch this presentation for more on how to do email marketing the right way.
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1. Email Marketing The right way... www.winbox.co
2. Email marketing is (not) dead? People don't use email
anymore... wrong 94% of online adults send or receive email
www.winbox.co
3. Email marketing is (not) dead? Social media is killing
email... wrong Social network users are most likely to be hyper
email checkers www.winbox.co
4. Email marketing is (not) dead? People spend less time at
desks... who cares? Mobile optimisation just makes it more
accessible www.winbox.cowww.winbox.co
5. The Tactic Send useful content... To people who want to
receive it... Consistently! www.winbox.co
6. The 3 most important parts of an email Campaign 1. Data Your
email list should be comprised of recipients who want to receive
your content and the material should be relevant to them. It must
also be updated And valid. www.winbox.co
7. The 3 most important parts of an email Campaign 2. Sender
name & address Your sender name should be personal and
recognisable to your recipient. 1. Personal name 2. Company name or
3. Combination of the two Test and measure which works best for
your audience. www.winbox.co
8. The 3 most important parts of an email Campaign 3. Subject
line Think of your subject line as a newspaper headline make it
intriguing enough for people to open and read on. You can break the
best practices to see what works best for your audience.
www.winbox.co
9. Generate Leads Send recipients through to your website Allow
them to easily express their interest Have educated follow-ups
www.winbox.co
10. Build a subscriber list Don't purchase data & spam
people Build through... Website Blog Social Media
Events/Exhibitions Existing clients Etc Download my 13 ways To
build an opt-in Subscriber list here. www.winbox.co
11. Best Practice Is there such a thing... Certain principles
to follow Main thing... Test & Measure www.winbox.co
12. Questions?? Free free to email questions to [email protected]
or tweet @winboxmarketing www.winbox.co