the right influencer How to choose

for your Instagram campaign

can help your brand’s Instagram campaign achieve

great results:

Influencers

EngagementBrand AffinityReach UGC Content

There are 5 main types of influencers:

1. CelebrityLarge scale and widely known

celebrity figures with huge reach e.g actors or musicians

@Beyonce 53.7m

followers

People who have achieved celebrity status through their social media

presence, e.g YouTube stars

2. Social Celebrity

@Pewdiepie 6.6m

followers

Someone who shares an inspirational mix of lifestyle topics, e.g lifestyle with

fashion and entertainment

3. Lifestyle Guru

@eggcanvas 215K

followers

Someone who has built their audience by being an authority on a topic, e.g

Mom blogger

4. Topic Expert

@annybakhireva 340K

followers

Creatives and artists who share amazing content, e.g photographers

5. Creator

@darrylljones 91.5K

followers

Choosing an influencer

depends on your priorities

Reach

Brand affinity

Engagement

UGC ?Content

Reach

Celebrities

The best influencers to raise brand awareness

through large audiences

UGC

Social Celebrities

The best influencers to engage their highly

loyal fans with photo contests and create

content

Brand affinity

Lifestyle Guru

The best influencers to boost brand affinity,

as their audiences aspire to be like them

Engagement

Topic Expert

The best influencers to drive engagement

as they are conversation leaders, with like-

minded followers

Content

Topic Expert

The best influencers to get high quality

content as working for brands is the way for

them to artistically express themselves

Insider tip:

with influencers based on trust is key to successful campaigns

Building relationships

HOW to build relationships based on trust?

77%of influencers saycreative freedomis key for long-term brand collaborations

@mrtin_ , 8.4K likes, 8.8% ER

Need help finding the right influencers? Get in touch with the team

www.brandnew.io advertisers@brandnew.io