How To Get More Customers And Clients

To Your Website (Without Spending a Million

Bucks...)

Will Ward @willward1

Why should you listen to me?

My Online Businesses:

About This Class: •  This is a test •  We don’t want just any traffic. We want more

customers and clients •  This will focus on “free” strategies and tactics •  With free strategies you are paying with your

time and effort •  Not every technique will be right for you; need

to pick and choose for your niche

The Problem:

All “Hits” Are Not Created Equal

0 20 40 60 80

100 120 140 160

Having a Website

Random Internet Surfer

Fly Fishing

Fan

Signup to List

Fly Fishing Buyer

Fly Fishing Buyer

Last 30 Days

Value To Owner Of A Fly Fishing Website

“8 Strategies To Re-Route Traffic From The Information Superhighway To Your Tiny Website”

Your Site!

1. The Art of War Strategy “If you know the enemy and know yourself, you need not fear the result of a hundred battles…”

•  An ultra-specific target Market will get the right people to your site.

•  Use 2 qualifiers to drill down. Eg: •  Communications consultant vs •  Foreign Entrepreneur pitch

coach Actions: •  Write Out “I sell X to Y who are

Z…” •  Brainstorm 2-4 specific websites

where these people hang out

2. The Hamburger Stand Strategy •  What is the #1 advantage

you want in running a hamburger stand?

•  A Starving Crowd! •  Action: Use

Google Keyword Planner to create a target keyword list for your site

Resource: My video tutorial on Keyword Planner

3. The David Letterman Strategy

•  Publish a “Top 10 List” of Articles about the most important problems and topics of your market

•  Google scans your whole site to see what it’s about “relevance”

Resources: •  Your keyword list from #2 •  Amazon: Search TOCs •  Google Discussions Search Action: Create a 10-article “Table of Contents” for your site

4. The Sniper Rifle Strategy •  Part 1: Write the Ultimate

Guide about one painful problem. Eg. •  TEHQ •  SYD

•  Part 2: Make that site as FAST as possible

Action: Test your site on Google PageSpeed Insights and implement recommendations

5. The Don Corleone Strategy •  Make an irresistible

offer •  A buyer is 100x

more valuable than a “hit” to your website

Action: Add a “buy now” button to your site using Paypal

5. How to make your offer less refusable

•  You give me $, I’ll give you X

•  Bonus / Free extras •  Guarantee / Risk

Reversal •  Call to Action “Here’s

exactly what to do next…”

6. The Talk Radio Strategy •  Collect email addresses on your site and

send frequent updates (with permission!) •  Opinion / thought leadership works best for

consultants, professional service providers •  Groupon-style (targeted, short term offers)

works if you are selling consumer products and services

Action: Set up MailChimp and start collecting email addresses on your site

7. The Oprah Winfrey Strategy •  Find the Oprah Winfreys in

your niche and get on their site (with a link back to you)

•  Guest posting (with high quality sites)

•  Involved in Community Action: Search Xmarks.com to find high-influence sites in your niche

8. The Warren Buffett Strategy

“Rule No.1: Never lose Money. Rule No. 2: Never forget rule No. 1.”

Rule #1 of Promoting Your Site: Don’t Spam Google.

•  Article “spinning” •  Mass link building •  Anchor text manipulation •  Be VERY wary of

outsourcing SEO and marketing

•  Link networks Action: Subscribe to Matt Cutts’ blog

Other (Free) Resources •  SEO Toolbar for Google Chrome •  Will’s Copywriting Crash Course •  Mixergy (In-Depth Interviews with

successful online entrepreneurs) •  Ben Settle’s list on email marketing •  Quicksprout site diagnoser (and awesome

blog)

Get these slides and videos at: www.willward1.com

Q & A