How to Improve your Email Campaign’s Performance

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800 352 2282

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Email marketing is an extremely cost effective method of direct marketing. It allows you to reach an very large market for a

reasonable price.

Here are some tips to help improve the performance your next email campaign.

Have a Consistent & Clean Message: The less clutter you have in your email; the more conversions you’ll have. Make sure you call to action is clear.

Make sure you Target your Market: The purpose of the email is to promote your product/service. If you are not delivering content that is useful or relevant to them, do not expect

your prospects to take action.

Use Incentives to Increase Open Rates: When you include an incentive, you can increase open rates by as much as 50%. "Free shipping when you spend $25 or more" and "Receive an

iPod with demo" are examples of good, incentive-focused content.

Keep the Main Message and Call-to-Action Above the Fold: If your main call-to-action falls below the fold, then as many as 70% of prospects won’t see it. The offer should be the first thing your prospect

reads.

Keep Your Email 500-650 Pixels Wide: If you go wider than 650 pixels, then you’re asking users to scroll

horizontally to read your entire message. That’s a no-no.

Write Compelling Subject Lines: A good subject line should contain no more than 30 to 50 characters. It

should also create a sense of urgency, be inviting, and it should give readers a taste of what to expect once they open the email.

Use a recognizable From Name: If your From Name is something that the recipient is familiar with, they

are much more likely to open the email. Use your company name or brand name.

Closely Tie Emails to Landing Pages: Your landing page should match the email in terms of headline, colors, and content. The look and feel of your landing page should match the

email. Your landing page can go to your website, event page, or a specially designed landing page that steers them in the exact direction

you want them to take.

Put Your Logo in the Upper Left-Hand Side of the Email: Eye tracking studies have found that people instinctively look for logos

in the upper left-hand side of emails.

Conduct a 5-Second Test: Send a copy of the email to a friend or business associate. Can they quickly tell what your call-to-action is? If they can’t, keep working.

One of the key elements in maximizing your response rate is the design of your email.

Here are some additional tips.

BrandBranding is key in building a relationship with your audience. Design the email so it has the same look & feel of your website. Use the same colors and fonts. This helps reinforce your brand. If you don’t have a website, then you shouldn’tbe using email as a part of your marketing mix

Mobile Friendly DesignDesign your email so that it displays correctly

on mobile devices. This reduces the chance of your prospects deleting your email because

it's not loading properly.

Short and to the PointDon’t be too wordy. Use bullet points with interesting and useful information. Place the logo, headlines, bullets, and call-to-action at the top of your email design. These key elements are vital in grabbing and keeping your prospect’s attention.

Make Content SharableIncluding embedded sharable icons in your email to allow your prospects to reach/distribute your message to their social networks. You can also include your social media pages by sharing your links within the email communication.

Contact Prospects Influential List Brokers today!

800 352 2282

info@pilists.com