INFLUENCINGCOUNTRY OF ORIGIN

EFFECTS

What are they ??

They are mental associations

Triggered by a country….

BuildingCOUNTRY OF ORIGIN

effects..

Some examples where these influences were built

and made use of…

NEW ZEALAND- Beaches

India- Yoga

Japan-Cars and Technology

Consumer Perceptions….

Ohh!! Fre

nch Boots

!! They m

ust be co

stly

and stylis

h !!

Oh chinesse product !!

It must be cheap in cost and Quality !! Some Consumer Perceptions….

Marketers must know to use them to their

advantage …

..or at least not let them harm the sales…

Thank YouChandra Has

Dondapati