How to Manage Your Social Media like a Boss

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<ul><li><p>How to Manage Your Social Media Like a Boss by Vicious Wishes (Erica McGillivray) @emcgillivray </p></li><li><p>My professional background: 300+ events from 20-3,000 </p><p>attendees </p><p> 9 years of online marketing experience </p><p> Specializing in community, social media, content, branding, and SEO </p><p> Speaker, teacher, and author @emcgillivray #BurlyCon </p></li><li><p>Expectations for today: </p><p>Tools </p><p>Goal tracking </p><p>Finding audience </p><p>@emcgillivray #BurlyCon </p></li><li><p>Social media management tools </p></li><li><p>Find a tool you *like* </p></li><li><p>Nothings perfect for all your needs </p></li><li><p>@emcgillivray #BurlyCon </p></li><li><p> Tweetdeck Plume Tweetcaster Meshfire Buffer Hootsuite Manageflitter $ Sprout Social $ Viral Tag $ </p><p>@emcgillivray #BurlyCon </p></li><li><p> Facebook Buffer Hootsuite Sprout Social $ Viral Tag $ </p><p>@emcgillivray #BurlyCon </p></li><li><p> Iconosquare Latergramme Hootsuite Sprout Social $ Viral Tag $ </p><p>@emcgillivray #BurlyCon </p></li><li><p> Buffer Viral Tag $ </p><p>@emcgillivray #BurlyCon </p></li><li><p> Snapchat </p><p>@emcgillivray #BurlyCon </p></li><li><p>Content creation tools </p></li><li><p>@emcgillivray #BurlyCon </p></li><li><p> Canva Pablo InstaQuote Repost Fancy Frame </p><p>@emcgillivray #BurlyCon </p></li><li><p>Analytics tools </p></li><li><p>@emcgillivray #BurlyCon </p></li><li><p> TrueSocialMetrics Ticketing services $ Followerwonk Manageflitter $ Iconosquare </p><p>@emcgillivray #BurlyCon </p></li><li><p>Whats the right social </p><p>network for me? </p></li><li><p>A three rule guide to choosing </p></li><li><p> 1. Pick a network(s) you enjoy being on </p><p>@emcgillivray #BurlyCon </p></li><li><p>2. Dont half-ass two things; whole-ass one thing. Ron Swanson </p><p>@emcgillivray #BurlyCon </p></li><li><p>3. Match your goals to your networks </p><p>@emcgillivray #BurlyCon </p></li><li><p>Goal tracking </p></li><li><p>#1: Selling those tickets </p></li><li><p>General metric: Ticket sales </p></li><li><p>A better question: Where are my sales coming from? </p></li><li><p>@emcgillivray #BurlyCon </p><p>Bought via Facebook </p></li><li><p>@emcgillivray #BurlyCon </p></li><li><p>@emcgillivray #BurlyCon </p><p>Can you use your ticketing service? </p><p> Eventbrite Brown Paper Tickets Showclix Vendini Prekindle Ticketfly </p><p> Yaphsody Venue specific </p></li><li><p>@emcgillivray #BurlyCon </p><p>UTM tracking codes </p><p>;utm_medium=social&amp;utm_campaign=burlycon </p><p> </p></li><li><p>@emcgillivray #BurlyCon </p><p>Event tracking </p><p> </p><p>Is anyone actually clicking </p><p>this button? </p></li><li><p>@emcgillivray #BurlyCon </p><p>Use Google Analytics! </p><p> Stranger Tickets/Bold Type Tickets traffic only PayPal (kind of) Your own website </p></li><li><p>@emcgillivray #BurlyCon </p></li><li><p>@emcgillivray #BurlyCon </p></li><li><p>Put them here too! </p></li><li><p>@emcgillivray #BurlyCon </p><p>Your email signature! </p></li><li><p>@emcgillivray #BurlyCon </p><p>Content on your site </p></li><li><p>@emcgillivray #BurlyCon </p><p>Content in other relevant sites </p></li><li><p>@emcgillivray #BurlyCon </p><p>Partners, Performers, Press, Playhouses </p></li><li><p>@emcgillivray #BurlyCon </p><p>Even on your posters! </p><p>Add a tracking URL &amp; use a shortener </p></li><li><p>@emcgillivray #BurlyCon </p><p>Dont forget to tally door sales </p></li><li><p>Which of my efforts are most effective? </p></li><li><p>Do I need to expand my network? </p></li><li><p>Sample spreadsheet: </p><p> </p></li><li><p>#2: Velocity of sales </p></li><li><p>Sales prediction math is hard. Lets shortcut. </p></li><li><p>@emcgillivray #BurlyCon </p><p>Benchmark against yourself (or regionally) </p></li><li><p>@emcgillivray #BurlyCon </p><p>Example: Seattle, you never RSVP! </p></li><li><p>@emcgillivray #BurlyCon </p><p>Example: Los Angeles buys at the door! </p></li><li><p>Sample spreadsheet: </p><p> </p></li><li><p>#3: In-scene Networking </p></li><li><p>78% of people share to connect with others </p></li><li><p>@emcgillivray #BurlyCon </p><p>Track socialization </p></li><li><p>@emcgillivray #BurlyCon </p><p>Test: everything on Instagram </p></li><li><p>@emcgillivray #BurlyCon </p><p>Conclusion: invited to more parties </p></li><li><p>@emcgillivray #BurlyCon </p><p>Target influencers: Twitter lists </p></li><li><p>@emcgillivray #BurlyCon </p><p>Target influencers: Facebook lists </p></li><li><p>What connections are you looking to </p><p>make and why? </p></li><li><p>@emcgillivray #BurlyCon </p><p>Make sincere connections </p></li><li><p>What are you tracking? What are your goals? </p></li><li><p>@emcgillivray #BurlyCon </p><p>Resources Tracking spreadsheet - The Psychology of Social Media by Courtney Seiter How to predict ticket sales;context=wharton_research_scholars What Social Media Sites Should Your Company Be On? </p></li><li><p>@emcgillivray #BurlyCon </p><p>Erica McGillivray aka Vicious Wishes @emcgillivray Presentation: </p></li></ul>