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How to Marry Your Social and Email Marketing
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Overview
About AWeber
Why Email Marketing?
Why Social Marketing?
5 Tips to Engage Your Customers Through Social & Email
Nice to Meet you!
Michael Patterson@MPatterson22
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The (Abridged) History of AWeber
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Why Email Marketing?
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Permission-Based
Analytics
ROI
Time-saver
Easy to use
And More Benefits…!
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Why Social Marketing?
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Building Relationships
Return on Engagement
Scalable Distribution
Educational Analytics
Benefits of Social
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Tip 1: Invest in an Email Strategy
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“I used to spend a crazy amount of time on Facebook,” Jill admitted. “I tried to manipulate the Facebook algorithm. It was tricky. Then I focused on email instead, and now I don’t need to spend nearly as much time on social.” The trick was using
social to promote her content and using it together with email marketing – not relying solely on social media for her success.
From Farm to Laptop
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“I used to send full blog posts as they were published,” she said. “They weren’t getting big open
rates and I got spam complaints, so I ditched the daily post format in favor of weekly emails and it’s been
very successful ever since.”-Jill Winger
Content That Goes the Extra Mile
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Valuable Emails → Loyal Customers
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Tip 2: Build a Social Community
Choose Your NetworksFollow Your CustomersShare a Steady Stream of ContentEngage with All ResponsesJoin Twitter Chats
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Tip 3: Promote Email via Social
Create amazing contentCreate landing page and sign up formSocial sharing on your subscriber “thank you” pagePromote your content on social in exchange for their
email address
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DIY Natural
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“Once we built up our email list with AWeber, we worked to push our Facebook fans to our email list so we can keep in
touch directly.”
“The #1 thing people should do if they’re trying to grow their social media or email lists is spending time on creating content people want to see. It will then promote itself.”
- Matt Jabs
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Making the Connection
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Tip 4: Promote Social via Email
Ask them to share your content on socialInclude social posts in your email Social integrations to quickly share email content Social sharing buttons in every email
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Vault used social media in the past, but social alone wasn’t allowing them to connect with their audience the way they wanted. That all
changed when they added email marketing to the mix.
Using Email to boost Social Reach
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“We had a low reach on Facebook,” James said. “But when we started using AWeber and opting to have AWeber post on our
Facebook page, our reach went up significantly – it tripled and then quadrupled. Facebook really likes to show people our AWeber
posts in the newsfeed, more so than our own organic posts.”
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Tip 5: Use Email Data for Social Targeting
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Import CRM Data to Facebook
Export Your Email Data
Import it to Power Editor
Mimic Your Email Flow
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Create a Lookalike Audience
Choose a Lookalike Source
Choose Your Location
Choose an Audience Size
Get them to Opt-In
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Create a Lookalike Audience
Choose a Lookalike Source
Choose Your Location
Choose an Audience Size
Get them to Opt-In
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Create a Lead Advertisment
Choose Form Fields
Choose Your Content
Include a Privacy Policy
Set a Budget
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Try AWeber for 30 days!Ready to engage your customers through email marketing?
Go to link below for a 30 day trial of AWeber:http://www.pt.aweber.com
Email me directly with any questions:[email protected]
Questions?
Sign-Up for a free 30-day Trial
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