HOW TO OPTIMIZE YOUR SOCIAL MEDIA PROFILES Presented by Tracy Thomas – Stellar Marketing and Business Solutions December 2016 West Palm Beach Social Media Marketing Meetup

6 ELEMENTS OF A SUCCESSFUL SOCIAL MEDIA PROFILE Your Business Name Your Username Your Profile Picture/Cover photo Your Link – CTA Your Bio Your Location

BUSINESS NAME • Most people who are interested

in your business will do a search for your company name.

• For any business social media profile, your name should be your business name

OPTIMIZING YOUR USERNAME • Choose wisely • Becomes a part of branded URL (ex.

Twitter.com/yourbusinessname • Use something brand related even if

its your business name

YOUR PROFILE PICTURE & COVER PHOTO• The Great Debate – Photo vs. Logo • If opted for photo it puts a face to

small business if you are just starting out – *high engagement

• Established brand recommended to go with Logo helps build brand recognition

• Once your selected, use the same profile photo across all platforms

YOUR PROFILE PICTURE & COVER PHOTO (CONT’D)• Before uploading name accordingly (ex:

yourname.jpg or businessname.jpg • Help with SEO Efforts • Cover photo include text overlay, products, or

anything that represents core values• Keep in mind dimensions for each network and

ensure both profile and cover are high quality photos

• The Ultimate Social Media Cheat Sheet [INFOGRAPHIC]

WHICH LINK TO INCLUDE IN YOUR PROFILE • Include more than one link throughout

your profile(Facebook, Google+, and LinkedIn).

• Make sure your link points to something relevant.

• It’s okay—to Include your website, about-us page, product pages, and/or upcoming events

• Email Marketing / Build your list / Lead Capture

CALL TO ACTION –

USE YOUR SPACE CLEVERLY

WRITE A COMPELLING BIO• Most social media networks allow

between 140-160 characters• Make a great impressions – Make those

character count • Your bio must be compelling enough to

keep them engaged

LOCATION MATTERS• Location is crucial for small business

owners targeting a local audience • Include your address, your phone

number, and even your exact location on the map

• The Ultimate Social Media Cheat Sheet [INFOGRAPHIC]

THANK YOU

Questions?

Use Hashtag #WPBSocialMediaMeetup

www.stellarmarketingpro.com

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THE ULTIMATE SOCIAL MEDIA CHEAT SHEET [INFOGRAPHIC]

HTTP://WWW.ADWEEK.COM/SOCIALTIMES/ULTIMATE-SOCIAL-NETWORK-CHEAT-SHEET/613044

Sources www.business.tutplus.comwww.rivaliq.com