1. from the Video SoupHow to SurfaceA Recipe for AV Content Marketing Success @FrankDelmelle 2014

2. http://youtu.be/ lTqkW78vSm4 3. - How to fry a turkey? 4. http://youtu.be/XlpRJS1cwMI 5. - How to capture Roger Federer on canvas in four minutes? 6. http://youtu.be/yRxGihSUNEs 7. - How to handle change? 8. http://youtu.be/-XxCF1s9Y4A 9. - How to make my eyes look bigger? 10. http://youtu.be/C13hj-G1gDw 11. - How to pay down debt? 12. http://youtu.be/ gV22EP4T8ZQ 13. - What jacket to go skiing with? 14. http://youtu.be/ZY4lBF_Xe_g 15. - Will we ever tackle inequality? 16. http://youtu.be/gknsVufDL8g 17. - Can I beat the monster? 18. http://youtu.be/MQEtDLyy6eg 19. - Why avoid Bad Hair Days? 20. http://youtu.be/BIZ8drF9opA 21. - Where to eat on the way home? 22. http://www.youtube.com/watch? 23. - Broccoli? 24. - Will the crisis ever end? 25. http://youtu.be/ES8STleqBhE 26. - How desperate can a brand be? (*crashing into a wedding party to talk about bums) 27. http://www.youtube.com/watch? v=9luGyqhZfgQ&list=PLnSqGzn5FDbBvWovGlim QysDsGDb10DgZ&feature=share&index=5 28. - Should I start banking on my iPhone? 29. http://youtu.be/dhL7qYmUhcc 30. - How will our cities ever host 2 billion inhabitants? 31. http://youtu.be/OmMNTr8-lVE 32. - How to be a good mother? 33. http://youtu.be/SgwDUPNzxV4 34. - How to capture lifes most exciting moments? 35. http://youtu.be/oCUjAmW5yCA 36. - How does my basketball hero capture his famous trick shots? 37. http://instagram.com/p/minJApLf-_/ 38. - What does it take to win the Monaco Grand Prix? 39. http://youtu.be/ProrJWJeqic 40. - How to start a charcoal BBQ? 41. http://youtu.be/ctw3oDl4SQg 42. - Gazwho? 43. - (Can this possibly be real?) 44. http://youtu.be/xGbI87tyr_4 45. - How to save the world while saving money as well? 46. http://youtu.be/p2nSECWq_PE 47. - How to order wine like a local? 48. http://instagram.com/ p/nkwj2CywKY/ 49. - How to stay warm in winter? 50. http://youtu.be/rlENlzw9xY8 51. - Who needs banks? 52. http://youtu.be/p-L5rW8Dkfg 53. - How to strip wallpaper in 6 seconds? 54. https://vine.co/v/MIdHXZepKdD 55. (- How to waste ad dollars on Vine?) 56. (- How to waste ad dollars on Instagram?) 57. http://instagram.com/p/owMy7RpX2M/?modal=true 58. - How to create the perfect red lip? 59. http://youtu.be/Eb5_zc5JI5c 60. - How to track woodland creatures? 61. - How to pay for college? 62. http://youtu.be/0DezcRHpt8Q 63. - What is biomass? 64. http://youtu.be/wB0kN-wZysc 65. - How to slice a mango? 66. http://youtu.be/hcEN2t3tPhk 67. - How to make pumpkin apple granola bars with benefits? 68. http://youtu.be/EcnGYOdscoY 69. - Will the markets do better next year? 70. http://youtu.be/ wm99xPwATT8 71. - Vodka-infused watermelon? 72. http://youtu.be/iYSpXDlbo5I 73. - Wholl create American jobs? 74. http://youtu.be/7OQcoDQq3-o 75. - Where to find clean food? 76. http://youtu.be/2F_ojcOb3ms 77. - Why worry about sunburn? 78. http://youtu.be/4Sra1szL6fg 79. - What is energy? 80. http://youtu.be/RHBBtXbcRNU 81. - How to be a SuperDad? 82. https://vine.co/v/ MjBqPqJMKAw 83. - How does that work? 84. http://youtu.be/CzGS_8BWobg 85. - Who are you? 86. http://youtu.be/z20CjCim8DM 87. - (Shes a YouTube star.) What does she know (about money)? 88. http://youtu.be/NPObKRyWncE 89. - How to cook asparagus? 90. http://youtu.be/dTUO1VefmEs 91. - Which sleeping bag to choose? 92. http://youtu.be/K7mGKaDLTBk 93. - Where do sardines come from? 94. http://youtu.be/bPgLdiLIcHg 95. - What (not) to wear at a job interview? 96. http://youtu.be/8XhRRV4ArME 97. - Why not paint on paper towels? 98. http://youtu.be/dOXERZBUA1A 99. - How to make double rainbow cake jelly shots? 100. http://youtu.be/YHeRqY_W0dE 101. - How to find the right shade of colour for my hair? 102. http://youtu.be/riWZHN7r1FQ 103. - How to export successfully? 104. http://youtu.be/2DwbTHQAniw 105. - The secret of outdoor fun? 106. http://youtu.be/rCU1YzAnEKQ 107. - Lady Gagas Bad Romance Look? 108. http://youtu.be/bHVOxhEpjp0 109. - How did your dad create exoskeletons in the sixties? 110. http://instagram.com/ p/lf1E_tRP6N/ 111. - How to find wonder in a place? 112. And last but not least... 113. - How to surface from the video soup? 114. http://youtu.be/VpTfOYXT7LE 115. In sum: theres a thousand details determining whether your brands video makes sense... 116. relevantrealinquisitiveauthenticauthoritativeendorsedempathicentertainingheroicconictual bolddramaticopinionatededucationalhumaninformativenewsworthyreassuringfamiliarendorsedenlighteninginspiringrevealingaspirationalusefulbenecialfunnyinvitingcompellingcreepyfrighteningsillygenerousdanceabletrue antagonizing shareableshockingexclusiveshoppableironicndablehumoroustargetedpersonalcost-effective convincingconvertingauthenticspectacularsurprisingoriginalwell-writtenwell-designedwell-castedwell-structuredwell-acted 117. One element, however, is absolutely vital... 118. - How to surface from the video soup? - Answer the questions" your customers are asking 119. - Bonus points? - Be useful- If you cant be useful, be informative- If you cant be informative... be funny.https://econsultancy.com/blog/65150-how-brands-can-be-brilliant- at-instagram-video#i.1mu8aqtjinew5r 120. Thank you 121. More examples?http://www.pinterest.com/ frankdelmelle/av-content-cases/ 122. Further reading http://www.thinkwithgoogle.com/ad-types/video.html http://marketing.linkedin.com/blog/2014-content-marketing-must-dos-six-month-pulse-check/ http://www.frankwatching.com/archive/2014/07/12/een-minuut-op-youtube-een-notendop-infographic http://www.thinkwithgoogle.com/campaigns http://www.thinkwithgoogle.com/case-studies/evian-baby-and-me.html http://blog.newscred.com/article/the-case-for-how-to-video-content-marketing/ 175520ea57198b1aa223eb621ac441ea http://blog.kissmetrics.com/content-marketing-with-vine/ http://thenextweb.com/socialmedia/2014/05/02/optimal-length-video-marketing-content-short-possible/ http://contentmarketinginstitute.com/2013/10/thriving-video-content-scene-types-brand-videos/ http://www.smartinsights.com/content-management/content-marketing-strategy/buzzfeed-case-study/ http://enveritasgroup.com/2014/06/18/video-kills-content-marketing-visual-age/ http://www.outbrain.com/blog/2014/03/video-content-marketing-plan.html https://econsultancy.com/blog/65150-how-brands-can-be-brilliant-at-instagram-video#i.1mu8aqtjinew5r https://www.youtube.com/yt/advertise/why-it-works.html