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50% discount till August 1 st , 2 About Hinspires 1. Sponsored by : Worlds largest ‘In-Memory SAP HANA’ group. Over 27,500 members today 2. Initial Reach: Social blast to 28,000 100% HANA members on June 1 st , 2016 3. GA Date: General Release on June 1 st 2016 to 27,000 plus members 4. 50% discount valid till = August 1 st 2016 5. Audience Focus: Members are 100% focused on SAP and SAP HANA Only 6. What ‘Hi’ provides: 100% focused, 1-click, SAP HANA Digital Marketing platform 7. Cost: 1 single Payment providing next 5 years of 24x7x365 visibility 8. Goal: 1,000,000 views to your logo and content over the next 5 years 9. What is This: ‘A journey of a thousand miles begins with one single step’ Sun Tzu es is your SAP HANA marketing Launchpad to 1-million+ views via focused Social + Digital m ‘A journey of a thousand miles begins with one single step in the right direction’ General Sun Tzu

How to Upload Content on Hinspires

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Page 1: How to Upload Content on Hinspires

50% discount till August 1st, 2016

About Hinspires

1. Sponsored by : Worlds largest ‘In-Memory SAP HANA’ group. Over 27,500 members today

2. Initial Reach: Social blast to 28,000 100% HANA members on June 1st, 20163. GA Date: General Release on June 1st 2016 to 27,000 plus members

4. 50% discount valid till = August 1st 20165. Audience Focus: Members are 100% focused on SAP and SAP HANA Only

6. What ‘Hi’ provides: 100% focused, 1-click, SAP HANA Digital Marketing platform

7. Cost: 1 single Payment providing next 5 years of 24x7x365 visibility

8. Goal: 1,000,000 views to your logo and content over the next 5 years

9. What is This: ‘A journey of a thousand miles begins with one single step’ Sun Tzu

Hinspires is your SAP HANA marketing Launchpad to 1-million+ views via focused Social + Digital marketing

‘A journey of a thousand miles begins with one single step in the right direction’ General Sun Tzu

Page 2: How to Upload Content on Hinspires

50% discount till August 1st, 2016How the Site Works• Your choose how big a logo (presence) you want to display on the Home Page• For each 400 Pixels gets you 1 Unit• Each pixel will costs $2. Right now there is a 50% discount so each pixel is yours for $1 • There is one single payment good for the next 5 years.

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Pixels Cost (< Aug 1) Units400 $400

800 $800

1,600 $1,600

Pixels Cost (< Aug 1) Units3,200 $3,200

6,400 $6,400

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1 2 3 4 5 6 7 8

1 2 3 4 5 6 7 89 1

011

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• Each Logo is determined by the number of pixels you buy, $400 for 400 pixels, $3,200 for 3,200 pixels• i.e. for 3,200 pixels you get 8 options to post solutions offerings and/or RDS/Custom offerings.

1. 1 x logo on the home page of the size chosen ( this is the anchor for the platform)2. 1 x listing on the Companies List page, this is independent of logo size3. 1 x Can be used for 1 [Solutions List] or [RDS/ Custom List]

a) Solution list display • Use this for drawing attention to your solutions, i.e. Migration, Upgrades for HANA, etc

i. 1 x 60 character description of your specific solution offeringii. URL link for a 1-click access right to your website and URL

a) RDS/ Custom List display • Use this for deploying SAP RDS solutions that your company is certified for, i.e. DSiM, MRP, Etc• Use this for highlighting any customer solution you have deployed, i.e. Zero Maintenance predictive analytics

i. 1 x 60 character description of your specific solution offeringii. URL link for a 1-click access right to your website and URL

1

RDS/ CustomSolutions

Solutions List

Bucket 1General

SAP HANASolutions

Bucket 2Custom

SAP HANASolutions

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Page 3: How to Upload Content on Hinspires

50% discount till August 1st, 2016

Each $400 gets you 1 Unit (up to Aug 1st, 2016, thereafter $800) PrideVel, our first customer, bought the ideal SME Logo of 8 Units = $3,200.00

Once single payment good for the next 5 years and 1,000,000 viewsPrideVel Got

1 x Logo & 8 Units 1 x Companies List Posting 5 x Solution List Links 3 x RDS/Custom Listing Links

Sample Order from #1 Customer (max attention)

8 Unit

5 x Solutions List

3 x RDS/Custom List

OR

Page 4: How to Upload Content on Hinspires

50% discount till August 1st, 2016Section A: Ordering Worksheet

Order Planning Sheet

1. Use the attached word document and fill it out prior to commencing the ordering process. Use the online form for netizens

2. This is the layout you want to fill prior to commencing your ordering. Focus on how many solutions/brochures your want 1-click access to

3. See if your solution/s fall under the Solutions List or RDS/Custom Categories

4. Hinspires takes your customers to very specific SAP HANA pages on your solution listing, so you need to plan your message (60 char limit) and its associated URL. Step 1 is add the 60 char descriptions.

5. IF YOU DO NOT HAVE THE CONTENT READY TODAY ENTER ‘TBD’ INTO THE BLANK SELECTIONS AND SEND CONTENT AS IT BECOMES AVAILABLE. BUT BOOK YOUR LOGO SPOT BEFORE GA.

6. Fill, place order at [Buy Pixels] page and email the attached worksheet to [email protected]

Hinspires Ordering Guide

Hinspires Ordering Worksheet

Page 5: How to Upload Content on Hinspires

50% discount till August 1st, 2016How does Hinspires rank with my other GTM options

Measure you Marketing dollars by cost versus penetration• Your highest penetration would be a superball ad, 30 seconds for $ 5 million• Your lowest penetration is a personal contact with the cost of a visit• Hinspires will cost you about as must as a business meal

• See the Digital Marketing magic quadrant for your marketing options

Mar 2016

SAP HANA Digital Marketing magic Quadrant

Page 6: How to Upload Content on Hinspires

50% discount till August 1st, 2016

Hinspires

site

Deconstructed

Page 7: How to Upload Content on Hinspires

50% discount till August 1st, 2016

2nd Logo 3rd Logo 4th Logo First: Left to Right

Then:Top to Down

Homepage

1. This is the anchor for your www.hinspires.com participation

2. You pay just once for your logo on this page.

3. You select the specific SAP HANA page you want to direct traffic from your logo

4. Your content and listing priority on this site is proportional to your logo size

5. Basically select the logo by the number of unique ‘SAP HANA solutions’ you have. 400 if only 1 and 4,000 if 10 ‘HANA Game Changers’

6. Logos will be allocated automatically on a left to right, and top to bottom orientation

Home >>> FAQ’s >>> Companies List >>> Solutions List >>> RDS/Custom >>> Testimonials >>>

Section B: Home PageCosting >>>

Page 8: How to Upload Content on Hinspires

50% discount till August 1st, 2016Next Step: Just go to Hinspires.com and order

If you are an individual or a very small company you may go as low as 400 or 800 pixels logo= 1 or 2 units If you have ONE good SAP HANA Solution or custom HANA solution. Think 1,600 pixels or 4 Units The Ideal size is 3,200 Pixels = 8 Units as selected by our first customer PrideVel If you are a dominant SAP HANA market mover & want primary views think 6,200 pixels = 16 units

Page 9: How to Upload Content on Hinspires

50% discount till August 1st, 2016

Companies List

1. This is just a list of participating partners in a descending order to their logo size

2. Logo size also communicates the total SAP HANA solutions capabilities of any company. A niche provider with only 1 one solution will chose 400 pixels. A global leader with end-to-end SAP HANA solutions may have 10 to 15 solutions they need to list.

3. As a general rule - the higher a company the more comprehensive SAP HANA solutions they are perceived to have.

Home >>> FAQ’s >>> Companies List >>> Solutions List >>> RDS/Custom >>> Testimonials >>>

Section B: Companies List PageCosting >>>

Page 10: How to Upload Content on Hinspires

50% discount till August 1st, 2016

Solutions List

1. This listing is included by your logo selection

2. Read through the Ordering guide for more clarifications

3. Fixed selection of 9 options

4. This will need to be filled at the time of ordering [Buy Pixels] page. This is why pre-filling the ordering worksheet is recommended

5. All listing driven by the size of Logo you opt to buy

6. No option to buy additional listings

Home >>> FAQ’s >>> Companies List >>> Solutions List >>> RDS/Custom >>> Testimonials >>>

Section B: Solutions List PageCosting >>>

Page 11: How to Upload Content on Hinspires

50% discount till August 1st, 2016

RDS/Custom List

1. This listing is included by your logo selection options

2. Read through the Ordering guide for more clarifications

3. Fixed selection of 3 options

4. This will need to be filled at the time of ordering [Buy Pixels] page. This is why pre-filling the ordering worksheet is recommended

5. All listing driven by the size of Logo you opt to buy

6. You may buy additional RDS solutions and/or Custom HANA Solutions listings at the time of ordering. Cost is $100

Home >>> FAQ’s >>> Companies List >>> Solutions List >>> RDS/Custom >>> Testimonials >>>

Section B: Comprehending www.hinspires.comCosting >>>

PrideVel in this case have their solutions but the URL’s are not yet ready thus TBD

Page 12: How to Upload Content on Hinspires

50% discount till August 1st, 2016

Costing-

One-Time payment, based on your Logo Selection

1. Calculating how much it will cost you.

2. This worksheet is till June 15th, 2016. After that just double the numbers

3. Initial

4. Per Annum conversion

5. Per Month conversion

6. For 1 million views to your solutions

No hidden charges or additional payments to plan for. 1 time payment good for the next 5 years

Cost 400 pixels

800 pixels

1,600 pixels

3,200 pixels

6,400 pixels

# of Listings you get on Hinspires 1 2 4 8 16One Time Payment $400 $800 $1,600 $3,200 $6,400 What that converts as an Annual cost $80 $160 $320 $640 $1,280What that converts to as Monthly cost $6.66 $13.33 $26.66 $53.33 $106.66

Additional Charges or Fees $0 $0 $0 $0 $0

Your TOTAL COST (without custom options) $400 $800 $1,600 $3,200 $6,400Optional charges (per RDS/Custom List) $100 $100 $100 $100 $100

SME Optimal Size

Home >>> FAQ’s >>> Companies List >>> Solutions List >>> RDS/Custom >>> Testimonials >>>

Section C: Cost BreakdownCosting >>>

Hinspires will work 24 x 7 x 365 for the next 60 months with 1 single payment

Page 13: How to Upload Content on Hinspires

50% discount till August 1st, 2016Contact List

• Sales Assistance – [email protected]• Technical Assistance: Hari Guleria (owner of the HANA Group)• Contact Owner of the Group: Hari Guleria on LinkedIn• FAQ’s: http://www.hinspires.com/faqs