#SMX #13B @stevejweiss212How to use Facebook DPA ads to boost your revenue

Fun (And Profit!) with Dynamic Ads

#SMX #13B @stevejweiss212How to use Facebook DPA ads to boost your revenue

Fun (And Profit!) with Dynamic Ads

#SMX #13B @stevejweiss212

●Serve people ads dynamically based on their activity in your ecommerce store

●Automate product remarketing, cross-sell and upsell ads

●Save significant time on ad creation, monitoring and optimization

Facebook Dynamic Ads - THE Solution for Remarketing

#SMX #13B @stevejweiss212

●Advertisers will soon be able to use dynamic product ads for cold audiences

●Facebook will show product catalog ads to users who have been browsing for similar items▪ Example: Your store sells dresses. Facebook will deliver your ads to

users who have been shopping for dresses on other websites

NEW: Dynamic Ads for prospecting

#SMX #13B @stevejweiss212

●Ads are templated using merge tag-esque formatting with product feed data

●Ads are delivered based on if/then-based triggers

How Dynamic Ads Work

#SMX #13B @stevejweiss212

Segment audiences based on

●Products Viewed/Added to Cart

●How recently they’ve performed a specific action

Tailor your ads and bidding strategy for each type of user

Advanced Audience Segmentation Strategies

#SMX #13B @stevejweiss212

Main steps in the funnel:

●Viewed product

●Added to cart

●Purchased

Purchase Cycle

#SMX #13B @stevejweiss212

Time segments:

●1 Day (added to cart and view content)

●7 Days (added to cart and view content)

●14+ Days (added to cart and view content)

Recency

#SMX #13B @stevejweiss212

▪ Make images look native to Instagram

–Use existing Instagram images, influencer content and similar creative in your product feed

▪ Maximize reach to highest-intent audiences

Leverage DPA Ads on Instagram

#SMX #13B @stevejweiss212

Split test:

●Information formatting

●Ad copy

●Images

Optimizing Your Product Feed

#SMX #13B @stevejweiss212

LEARN MORE: UPCOMING @SMX EVENTS

THANK YOU! SEE YOU AT THE NEXT #SMX