How You Can Use Popups For More Than

Just Getting Email Subscribers

www.sleeknote.com

Kristian Jønsson

● Head of Growth, Sleeknote

● Lead generation tool for e-commerce

● 10+ billion yearly sessions

● @kjoensson1/sleeknotecom

www.sleeknote.com

Table of Contents

1.The Importance of Using Popups The Right Way

2.5 Advanced Ways of Using Popups For More Than Just

Getting Email Subscribers

3.Bonus: What to Never Do When Using Popups (Hint:

It’s Not What You Think)

Are popups annoying?

Yes!(But ONLY when

misused)

Use Popups The Right Way

• Google’s mobile intrusive interstitials penalty

• Show relevant content on the right page at the right time

• Personalize the user experience

Our experience is that the conversion

rate of our popups increase

significantly when we show relevant

content on relevant sites.

“

“

ILVA

Martin Vad Jespersen

E-commerce Coordinator, Ilva

5 Advanced Ways of Using Popups For More Than

Just Getting Email Subscribers

01. Invite Users to Contact You

● The more complex a product, the longer buyer journey

● Nudge your visitor the last step

● Schedule these popups, so they’re only shown when your

customer support is working.

● Send information directly to your CRM

EXAMPLE #1:

Airtame shows a popup to abandoning site visitors to nudge

prospective buyers into scheduling a free demo.

EXAMPLE #2:

South America Tours show a slide-in popup to schedule a call and

personalize the message based on the page the user is browsing.

02. Use Popups as Virtual Employees

• What is the one thing physical stores can do that online stores

can’t do?

• Use popups to simplify complex products

• Bring your FAQ to the user

EXAMPLE #1:

Matas, use a popup to offer an optin-free guide to help user

choose the right foundation.

EXAMPLE #2:

South America Tours use a popup to offer a bespoke travel

package with a customized quote.

EXAMPLE #3:

Pixizoo uses a popup to notify visitors they’re experiencing

payment errors.

The service message creates a much

better understanding from our

customers than if we didn’t have

anything on our site.

“

“

PIXIZOO

Nicolai Meldgaard

E-Commerce & SoMe Manager, Pixizoo

03. Promote Products With Popups

• Promote new products

• Discount popular items

• Update users on physical stores (opening events)

• Introduce new collections

• Endorse popular brands

EXAMPLE #1:

Promote discounts during sales.

EXAMPLE #2:

Promote specific products.

04. Catch Abandoning Visitors

• According to Shopify, 67.45% of people leave items in their

online shopping cart. Why not try to win them back?

• Sending abandoned cart emails is one option, but in some

countries that requires you have their permission

• Instead, show a cart abandonment popup

EXAMPLE #1:

Fashion Shopping uses a Cart Abandonment popup to capture the email of

abandoning visitors so they can remarket to them later.

05. Get Feedback From Your Visitors

• Feedback is extremely valuable (but difficult to get)

• Use feedback to:

○ Improve your product or service

○ Measure customer satisfaction

○ Gain valuable insight into your visitors’ goals and

challenges

EXAMPLE #1:

B&O Play uses a popup to learn more about their visitors’

preference while simultaneously promoting their new product.

EXAMPLE #2:

Livingshop uses a popup to get feedback from visitors who

recently made a purchase so they can improve the shopping

experience on their site.

Bonus: What to NEVER Do

When Using Popups

What to NEVER Do When Using Popups

● Show a popup during checkout

● Create a popup that doesn’t follow Google’s

guidelines

● Use “Sign Up” as a CTA

● Fill the whole screen

● Trigger them the moment visitors enter your site

● Show “sign up” popups to existing subscribers

www.sleeknote.com

Thanks for listening!

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engagement bot for mobile. Shoot me an email before

January 12 11.59 PM PT on kj@sleeknote.com.

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