{ }CREATEA PRESS KIT

How To

THAT SECURES MEDIA ATTENTION

A popular weapon within the PR Pro arsenal,the ___________ is a great way to get theword out about your company, brand,product, event, or other news angle.

Press kits can differ slightly depending on theintended use; however, the ultimate purposeremains the same: create an easy andcomprehensive way for the media tounderstand your core message.

press kit

The content within your press kitshould reflect your business andits mission, as well as importantfacts and details.

Here, we break down the press kitmust-haves:

{ }BackgrounderA one to three pagedocument thatexplains the history ofyour company andtells its story.

{ }Fact SheetA one page, bulleted

list that details the

most important information, such as

company statistics and

milestones, important dates, and other facts.

{ }Biographies

Page of the key

principals’ biographies

with their head shots, such as the CEO, founders, and other executives.

{ }Press ReleaseA one to two page document written for the purpose of making a newsworthy announcement. Press releases

are typically handed to media at press conferences and

press events.

While the theme of the press release should include

your brand’s message and mission, it should be mostly

focused on the theme of the press conference or event itself.

Press kits can also be extremely useful in a

product launch. This kit should be product specific. In other words, all of the materials

should correlate with the product launch.

The materials should include a

backgrounder about the product (how it works, why it was made, etc.), a press

release announcing the launch, and a fact sheet about the product.

Overall, press kits help public relationsprofessionals provide a packet of

valuable information and facts to newsreporters. It’s always worth taking thetime and effort to make the kit ascomprehensive as possible, and

journalists writing a story about yourcompany will thank you for it!

ABOUT USHLD is a one-of-a-kind marketing

firm where creatives and techies

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share a single-minded focus.

This is “The New Marketing” that links left- and right-brain thinking, creativity with technology and

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