Introducing

Agenda

1.Our Background2.Tools we use 3.Case studies

a.Increasing signups b.Increasing engagement

4.Questions?

What do we do?● UpOut is a local events discovery

platform here in SF and NYC

UpOut Insiders● $20 / month subscription services● 1 pair of complimentary tickets per

month

Tools We Use

Using Trello to manage experiments

Case Study:Customer Acquisition

Increasing Leads

Original Pay Page

Gathered Feedback

Challenger Page

Added credit card text

"Free 1 month trial"

Results

OtherExperiments

Removed address fields

Autofilled secret code and moved to top of page

Case Study:Improving High Value

Ticket Utilization

Feedback -> Survey -> Experiment

Wrapping it up1.Gather Feedback from any and all sources 2.Surveys using Qualaroo3.Use Optimizely as your MVP4.Fail fast, fail often5.Save engineering for successes

Q & A ?