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Who am I?
● Imran Esmail● Founder at Escapeyourdeskjob.com● I teach readers how to write, publish and
market books on Amazon● I have more than 50 books published
on Kindle● I have over 4400 students across 3
courses on Udemy● I coach 10+ clients on Coach.me
What is Quora?
● Online Q&A service similar to Yahoo Answers● People ask questions, anyone can leave an answer● You are judged by:
○ Depth of answer○ Views + Upvotes○ Followers
● Top experts from around the world○ Barack Obama○ Ashton Kutcher○ Nuclear Physicists○ Astronauts
Why you should choose to use Quora
● If you…○ Want to drive traffic to your blog, website, mobile app○ Want to connect with customers that are desperate for answers○ Want to be recognized as an expert on a topic○ Want to connect with the top minds in the world○ Get found and published in major media like the Huffington Post, Forbes, Inc. Magazine
● Here’s why I did it○ Wanted to drive traffic back to my website - www.escapeyourdeskjob.com○ Wanted to be considered a thought leader on my topic○ Wanted to make one-on-one connections with people who need help
Results for me so far...
● Quora is my #1 traffic driver● Broke +1M views after writing for 48 days straight (currently at 1.2M)● 404 followers (grows by 5-10 each day)● On pace to be a top writer given to 5% of all writers● Most viewed writer on 15 topics from Self-Improvement to Making Money
Online● One answer hit 634,200 views and was sent to 2.2M people● Wrote a book - www.quoradomination.com - where we interviewed over a
dozen of the top writers and got their ideas
Select and follow your topics
● Ask yourself: “What do I want to be known for”
● OR● Just start answering questions at
random● Self-help, business, and technology
are HUGE● Also use this list - most followed
topics on Quora for 2015
Fill out your profile
● You need to prove you know what you’re talking about
● People follow and listen to those they respect
● For each topic fill out the bio● Fill out your profile summary
Find & tag the most popular questions
● The questions that will get you the most views:○ Have the most # of followers○ Have the most # of views
● There is NO WAY to filter questions based on followers & views so you will have to do this MANUALLY
Start writing...
● The NUMBER ONE most important thing I did and what all top writers say is to write and never stop writing for many days in a row
● Now...let’s talk about how to answer questions
Tip #1: Be controversial
● You NEED to stand out● Go against what everyone else is
saying and doing● Make the first 1-2 lines controversial● Articulate your point so that you
don’t sound like an idiot
Tip #2: Use images everywhere
● Use images every 75-100 words● Makes your answer more readable
and interesting● Images show first in people’s feed
when they are previewing answers● Make them FUN
Tip #3: Pitch yourself at the end
● Quora mods don’t like when you spam their site
● Use links back to personal stuff VERY CAREFULLY
● Usually OK to do this at the end of the post
Tip #4: Tag other writers
● Tag other writers in your post and they will be notified
● This is a good way to get on the radar of top writers or people you want to do business with
● Just use the @ symbol
Tip #5: Master copywriting
● You need to know how to write and connect with people
● Use○ Short paragraphs○ Bold / underline important points○ Simple language
● Takes time to learn and the more you write the better you become
Bonus Tip: Answer trending topics
● Tackle trending topics to boost your views in a short amount of time
● Robert Frost did this with the Martian movie
● You will see it on your homepage newsfeed
Grab the Book!
● Interviewed over a dozen top writers and stole their EXACT strategies
● One writer, Nicolas Cole, used Quora to sell $1000 worth of ebooks in 1 day
● Almost all the writers had been approached by major media and now routinely reached out to get published on a weekly basis