IBM Mobile First Client Presentation

© 2015 IBM Corporation

IBM MobileFirst

© 2015 IBM Corporation2

Mobile is reinventing enterprise strategy

When your app disappoints users, 65% of them will not buy your

other products

Mobile engagement is the consumer battleground

Mobile requires anew approach to IT

100% of the LOB apps in customer-facing roles will be built for

mobile-first consumption by 2017

81% of companies have employee owned devices accessing their network but only 48% have a

mobile security strategy

The impact of mobile


The opportunity for mobile

Enterprise use of mobile technology is growing at 25% per year But most critical decisions still require a desktop computer

The average adult has 24 apps on their phone But spends 80% of their time on just 5 of them

The number of custom mobile apps will double compared to 2014 But 85% of companies have a mobile backlog of up to 20 apps

The average person has their mobile devices within arms reach 90% of the time But at any given time malicious code is infecting more than 11.6 million of them

Creating opportunity to reinvent the nature of work

Raising the stakes for real time relevant engagement

Making speed and agility more critical than ever

Making security as important as convenience


+Making big data insights actionable on mobile devices requires an elegant and intuitive user experience, designed exclusively for mobility

+Winning the battle for mobile mindshare requires delivering personalized content and experiences to individual users

+Mobile apps are always on, require rapid updates and need to pull enterprise data from inflexible back end systems

+Mobile blends work and personal technology forcing companies to support many usage models - corporate owned, BYOD and shared devices and data

Each new mobile touch point represents both a new opportunity and a new reality.


Use mobility for a New Way to WorkEnabling the most critical employees with the best and most intuitive mobile capabilities and insights available. 1

2 Use mobility as a New Way to Engage CustomersUse mobile to capture growth opportunities by attracting, engaging and delighting customers wherever they are.

3 Use mobility as the New Way ForwardRapidly increasing mobile deployment while securing, integrating, and managing every aspect of the mobile enterprise.

Three drivers of success in mobility


Put mobile first for a new way to work1


Mobile first enterprises attract, engage and delight customers wherever they are

Put mobile first for a new way to engage2



Mobile first enterprises quickly deliver high quality apps with a modular platform that supports business requirements for speed, and agility

Put mobile first for a new way forward3



Mobile first enterprise makes mobile secure and

convenient

3 Put mobile first for a new way forward



IBM MobileFirst delivers apps, infrastructure and ways to engage that are designed exclusively for mobile users, personalized with data, highly secure and convenient.


Apps aligned to business strategy

Jumpstart ability to realize value

from apps

High user adoption

Tap unto new business

opportunities quickly

Transform best resources –

employees – into your most productive

assets

Reinvent your business


Apps that deliver personalized, relevant,

timely information inthe moment

Apps so intuitive, they’re impactful in

no time

Apps that revolutionize

industries, one process at a time

Apps so smart, they help predict your next move

PlanFlight

Advise& Grow

IncidentAware

ExpertTech

Mobile Transformation Simplified with an Integrated Offering

Reinvention is within reach. MobileFirst for iOS Apps tailored for your industry.

Empowers employees

Solves industry pain point

Powered by analytics

Made first for mobile


Engage your customers in new ways

Design and test innovative services,

products and experiences

Gain insight into how different customers

use mobile differently

Access new engagement points

and methods to acquire and grow

customersFast-path integration of the physical and

digital customer experience


IBM Marketing Cloud makes it easy to design and automate integrated mobile marketing

Connect customer (or prospect) data dots

across digital touches

Design cross-channel journeys

integrating mobile web, email and push

messages

Understand customer behavior across mobile

web, email and apps

Mobile is the must-win marketing battleground

UNDERSTAND DESIGN ENGAGE

Engage and delight individuals with

contextually relevant content while they are on

the move

Personalize engagement in context of time with real-time detection of user presence within or around a location.


Engaging app users in the right

context

Build, integrate and manage apps at scale

Facilitate access to needed data and services

Capture user feedback and continuously

improving

User experience as the starting point of app

design Deliver apps that are secure and

scanned for vulnerability

Standardizedevelopment

tools with scalable, repeatable approach

to building appsEmploy agile

processes to deliver with speed


Making good apps into great apps. The New IBM MobileFirst Platform

New or Existing App

APIs

IBM MobileFirst Platform Modular Services

Software or As-a-ServiceOn premises Cloud

Systems of Record Systems of Insight Cloud Services

Contextualize & PersonalizeSecureContinuously

ImproveEnrich With Data

Native HTML5Hybrid

3rd party tools

“

“


Secure mobile devices, apps and content

Apply best practice policies and tools

to support users and take automated

actions

Manage the provisioning and deployment of devices for BYOD,

corporate, and shared use case models

Enable the secure deployment and

availability of apps, content while

separating work and personal data

Prevent loss of sensitive data that can compromise

a company’s reputation and

integrity

Deliver secure user access and protect mobile transactions that are connecting

to your network


Secure DocumentSharing

Content Collaboration

Mobile ThreatManagement

Malware Protection

Mobile EnterpriseGateway

Enterprise Access

One security and management platform for all your mobile assets

IBM MobileFirst Protect

Manage and secure devices, apps, content, and user access in the enterprise

Advanced Management

Visibility & Control

Secure Productivity Suite

Mobile Workplace


IBM has an extensive range of Mobility services to help you plan and execute your mobile strategy

We offer services to help you with:Mobile strategy Mobile app development Mobile device management Mobile infrastructure Mobile security


Innovation

Leadership

Growth

Experience

Resources

IBM is the ONLY Vendor named a Leader in Seven Gartner Magic Quadrants related to Mobile IT1

IBM issued more patents for mobile technologies than any other company in 20144

IBM’s Mobile Business Tripled in 20142

IBM has helped over 5000 clients become mobile enterprises2 including 80% of the largest airlines, major banks and discount retailers3

IBM has the worlds largest digital agency and mobile consultants and experts2

IBM MobileFirst is the partner of choice for enterprise mobility