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SOCIAL MEDIA BRANDING
Related to Product
Performance :
1. Functional
2. Rational
3. Tangible
Related to Brand Identity: e.g. Coca-Cola, Calvin Klein, Gucci, Tommy Hilfiger, Marlboro
1. Symbolic
2. Emotional
3. Intangible
Experience with products of same brand help to quickly decide.
Quality assurance.
identify the source of manufacturer assigns a responsibility towards him.
Legal protection towards unique features or aspects of the product.
helps organization to retain their existing customers
Product can be copied, but brand cannot.
The obvious danger is failing to keep pace with social media developments. But an equal, less obvious danger is getting distracted by them and losing sight of the fundamentals.
CUSTOMER PROMISE
Build Trust
Innovating beyond the familiar
social media can also boost brand awareness, trial, and ultimately sales
Own Your Search Engine
Results Page
BLOG
FOCUS ON CONTENT STRATEGY, CONTENT DEVELOPMENT AND CONTENT
MARKETING FOR SOCIAL MEDIA
IMAGE-CENTRIC SOCIAL NETWORKS
Main
sponsors
of Suits TV
Series:
Lexus
Samsung
Dell
SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT IN INDIA
SOCIAL MEDIA ADVERTISING
HAVE AN ACTIVE PR STRATEGY
AIRTEL- TWITTER MANIA GOES ON!!
AIRTEL ON YOUTUBE
DRIVE WITH MTV
TIME TO CHANGE
CASE STUDIES
Reference: http://www.slideshare.net/uuunnati/indian-social-media-case-studies-13320169
Reference: http://www.slideshare.net/uuunnati/indian-social-media-case-studies-13320169
Reference: http://www.slideshare.net/uuunnati/indian-social-media-case-studies-13320169
These slides were created by Ashish Soni, IIT DELHI, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)