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How to effectively optimise images for use in social media.
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BY SABASTIAN DYER
WHY & HOW YOU SHOULD USE IMAGES IN SOCIAL
MEDIA
By Sabastian Dyer
ADD TEXT TO YOUR PHOTOS
Credit swanseabay10k.com
This is an effective way to add emphasis and meaning to an image.
Combining words with images is powerful and can be more viral.
TEXT HEAVY IS NOT SO GOOD
By Sabastian Dyer
People digest information more easily with imagery. The more text and less images used, the harder and less effective your content will be.
Images also help describe and explain concepts.
ONE PICTURE CAN = 4 ! MAKE COLLAGES
By Sabastian Dyer
Combining images can help add emphasis, creativity and share more information than is capable with just the one.
PHOTO EDITORS
By Sabastian Dyer
Credit texaschicksblogsandpics.com
Simple edits can improve images drastically.
Making them more aesthetically appealing, captivating, and effective.
PHOTOS CAN CREATE LEADS
By Sabastian Dyer
Credit pinkcakebox.com
Wouldn’t you want to buy this cake and eat it? Photos are great for showing off your skills and expertise.
Really useful for product organisations.
Image editing should also be utilised.
HOW-TO IMAGES …
By Sabastian Dyer
Credit wikihow
A service organisation may have more trouble showing off their skills and expertise.
This is where how-to images can come in handy.
INFOGRAPHICS
By Sabastian DyerCredit blackenterprise.com
An innovative, creative, and aesthetically pleasing way to provide information to the reader. Helping them to dissect the information fully.
LETTERED QUOTES
By Sabastian Dyer
Spelling things out in simple terms can be effective and powerful, whilst it is simply text, typography can attach more emotion and meaning.
STOCK PHOTOS
By Sabastian Dyer
Credit fotolia.com
These are often much higher quality than most images that you’ll be able to get your hands on (unless you pay top dollar)
It might be worth purchasing a few for key areas of the business.
YOUR BIG MOMENTS
By Sabastian DyerCredit Dylan Hartley, England Rugby
Your customers, prospects and the general public want to know about the important times in your organisation’s life.
WORD PHOTOS
By Sabastian Dyer
Credit Neoformix.com
Using Word clouds and photos are creative ways to help describe what you are trying to get across.
QUOTES ARE HIGHLY SHAREABLE
By Sabastian Dyer
Famous or popular and powerful quotes have an effective way of resonating with the public and people. This makes them highly likely to be shared and to become a viral piece of content.
A great way to add further umph, is to add a picture along with it, so that it becomes even more applicable to the individual…
OPTIMISE IMAGES
By Sabastian Dyer
Credit ActiveSwansea.com- Facebook header image.
This is a facebook header image. Which as you can see is optimised to promote Active Swansea to the best of its ability.
Focusing on a number of aspects, services, and products.
Each platform will have different size dimensions required.
By Sabastian Dyer
Any questions?
Why not connect with me…
THANK YOU