INBOUND MARKETING BASICSInbound Marketing Methods

WHAT IS INBOUND MARKETING?

INBOUND MARKETING

Inbound marketing is a strategy that utilizes many forms of data-driven marketing that attracts brand awareness from visitors to a website that then converts them into lasting customers.

WHAT MAKES INBOUND DIFFERENT THAN TRADITIONAL MARKETING?

Inbound Marketing Methods

TRADITIONAL

➤ COLD CALLING ➤ COLD EMAILS (SPAM) ➤ ADS ➤ MARKETER - CENTRIC

INBOUND

➤ SEO ➤ BLOGGING ➤ SOCIAL MEDIA ➤ WEBINAR & EVENTS ➤ CUSTOMER - CENTRIC

VS.

THE INBOUND MARKETING METHODOLOGY

Inbound Marketing Methods

ATTRACT

➤BLOG ➤KEYWORDS ➤SOCIAL MEDIA

CONVERT

➤FORMS ➤CALLS-TO-ACTIONS ➤LANDING PAGES

CLOSE

➤LEAD SCORING ➤MARKETING

AUTOMATION (CUSTOMERS)

DELIGHT

➤EVENTS ➤WEBINARS ➤WHITEPAPERS ➤PUBLIC SPEAKING

WHY SHOULD BUSINESSES PRACTICE

INBOUND MARKETING?Inbound Marketing Methods

54% More leads are generated by inbound tactics than traditional paid marketing.

(Source: State of Inbound)

$20K is the average companies save per year by investing more in inbound

marketing vs outbound.

(Source: State of Inbound)

You don’t necessarily need HubSpot to practice Inbound Marketing, because it is methodology. This can be done with a number of different tools like Drupal CMS’ Open Enterprise Prois one and we do also of course like HubSpot.

ARMED WITH THE KNOWLEDGE OF THESE INBOUND MARKETING METHODOLOGY

BASICS AND WITH STATISTCS, INBOUND MARKETING IS GETTING HARDER TO

IGNORE.

WE CAN HELP YOU START YOUR INBOUND MARKETING.

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214 - 887- 8586