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What is Inbound? www.S OCIAL V ENTION .com

Inbound Marketing for Tulsa Executive Exchange - 2016

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Page 2: Inbound Marketing for Tulsa Executive Exchange - 2016
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InBound Marketing

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Pre-Internet Marketing

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Pre-Internet Marketing

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Uninforme

d Interruption

Pre-Internet Buyers

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Today’s Landscape

Thousand

s of

Messages!15,000+ Radio

Stations

2,000 TV

Stations

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Dodging Interruptions

DVR

Caller ID

Do Not Call List

Smart Phones

Internet

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Today’s Buyers

Well

Informed!

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Today’s LandscapeOver-promising

So Many Messages

Dodging AdsEmpowered

BuyersInternet

This Changed

EVERYTHING

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What Works Now?

Permission

Vs

Interuption

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Interrupt vs Attract

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Interrupt vs Attract

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Methodology

Building Trust

Being Loved

Not Ignored

Outsmarting

NOT

Outspending

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ContentWebsite

Social MediaKey Words

Call To ActionLanding Pages

Email

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Blogging

126%

More

Leads!

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Social Media

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Website / Key Words

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CTA / Landing Pages

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Ebooks / Free Reports

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Targeted EmailsAutomation

Follow Up

Click Throughs

CTA

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CRM

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Follow Up

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Analyze

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Social Engagement

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Stop Pitching: Inbound

Great Content

Attracts Potential

Clients Into Your

Sales Funnel!