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Inbound Marketing Summit - The 5 Rules of Real-Time Engagement - Michael De Monte
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Michael De MonteCEO, Scribble Technologies10.16.2013
The 5 Rules of Real-Time Engagement
Rule #1 The Fundamentals of Storytelling
Despite the speed of social and
real-time engagement, the core elements of building a
narrative have not changed.
Rule #2 Technology is an Enabler
Technology has armed everyone with a platform for storytelling and everyone can add value to
the perspective of your narrative.
Rule #3Content is Currency
As communicators, our job is
to differentiate and rise above the noise.
Rule #4Community: An Immersive Experience
Quality content producers are orchestrators.
Rule #5 Rinse, Refresh, Repeat
Analyze, recalibrate and create a continuous cycle of valuable content.
Right Content + Right Audience + Right Time + Right Channel
= Real-Time Engagement Management
Michael De Monte
CEO, Scribble Technologies
@DeMonte