Inbound UK 2013: Twelve moments

@jonny02

“Inbound marketing is much more about the width of your

than the width of your wallet.” @bhalligan

“The average

attention span

of an online

consumer

is eight

seconds.

The attention

span of a

goldfish is

nine seconds.” @searchbrat

“Marketing will not be able to demonstrate the ROI of inbound if sales does not embrace inbound marketing. In fact we need 100% belief and adoption from anyone who could sabotage the process.”

@fbelzer

“67% of consumers start and finish their journey on different channels.”@PaulBMMA

“Steal shamelessly. Originality is overrated and creativity is totally misunderstood.” @dougkessler

“Customers are anything up to 70% of the way through the sales cycle before they speak to a sales person.” @bhalligan

“Understand the sales conversation. What is the most common reason your sales fail? Ask your

conversions ‘Why did you nearly not buy today?’”

@willcritchlow

“34% of US consumers have

abandoned a purchase in-store after consulting a

mobile device.” @PaulBMMA

“We spend 99% of our time working on products for our customers, and 1% working on our culture for our

employees. Yet it’s our employees who make the products.” @bhalligan

“80% of searches on smartphones are spontaneous.”

@PaulBMMA

“The pen is mightier than the sword, but the tweet is mightier than the pen.” @bhalligan

“It’s not rocket

science.

Mobile should be

front and centre

of everything you

do.” @CarrieLongton

With thanks to: @CarrieLongton @fbelzer @bhalligan @searchbrat @PaulBMMA @willcritchlow @dougkessler ..and the man behind #IMUK13 @richardstrange