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All the best key stats and quotes from HubSpot's #Inbound14 conference. A helpful digest for inbound B2B marketers who visited the event and even for those who didn't. Packed full of helpful tips on how to grow your business with Inbound marketing. Relive all the action from this great event. This, is Inbound crunched!
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INBOUND 2014
CRUNCHED
#inbound14
The HubSpot Inbound 2014 Conference
www.earnest-agency.com
• September 15-18th 2014 • http://www.inbound.com/ • #inbound14
• 10 000 attendees • 5 inspiring keynotes • Over 170 educational sessions • 4 unmissable days
www.earnest-agency.com
We came, we saw, we crunched…
Image @ Flickr. Creative Commons.
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The way business people buy is changing
Image @ Flickr. Creative Commons.
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Brian Halligan CEO and Founder - HubSpot Image @ Flickr. Creative Commons.
“The sales rep
used to have all
the power, now
the prospect has
all the power.”
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Brian Halligan CEO and Founder - HubSpot Image @ Flickr. Creative Commons.
“The world is now seller beware –
not buyer beware.”
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Martha Stewart Image @ Flickr. Creative Commons.
“The internet hasn’t simplified
anything – it’s made everything
much more complicated.”
What’s more…
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“The real irony is that mobile,
social and app companies
build workspaces that focus
on people coming together,
yet create products that kill
relationships.”
Simon Sinek Image @ Flickr. Creative Commons.
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Brian Halligan CEO and Founder - HubSpot Image @ Flickr. Creative Commons.
“Google is the trusted advisor in
the sales process.”
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Dharmesh Shah CTO and Founder - Hubspot Image @ Flickr. Creative Commons.
“Websites are like islands,
they just need to be found.”
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Which is why content matters
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Of course, we’ve all heard that ‘Content is King’
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“If content is king –
there are 27 000 000
pieces of content
shared every day –
that’s a lot of kings.”
But…
Kieran Flanagan Marketing Director - HubSpot Image @ Flickr. Creative Commons.
www.earnest-agency.com
So putting out any old content won’t do the job
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HubSpot SEO deep dive Tyler Richer and Jon Gettle Image @ Flickr. Creative Commons.
“Two things will damage your ranking – bad
links and bad content.”
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Kieran Flanagan Marketing director - HubSpot Image @ Flickr. Creative Commons.
“Good promotion plans won’t save
bad content.”
Take note:
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David Meerman Scott Online marketing strategist and author Image @ Flickr. Creative Commons.
“You can sell more when you stop selling.”
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“You can’t always
out-spend. But
you can out-think,
out-tech and out-
help.”
Dharmesh Shah CTO and Founder - Hubspot Image @ Flickr. Creative Commons.
www.earnest-agency.com
However, the right technology can go a long way...
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Stacey Bishop Scale Venture Partners Image @ Flickr. Creative Commons.
“The CMO will soon have
more budget for tech than
the CIO/CTO.”
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“80% of businesses use an email platform and 30% use a CRM.”
Mark Roberge Chief Revenue Officer - HubSpot Image @ Flickr. Creative Commons.
But there’s still room for improvement
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Joe Chernov VP of Content – HubSpot Image @ Flickr. Creative Commons.
“Inbound
marketing is data-
driven marketing.”
The fact is, you win when you’ve got the insight advantage:
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Dharmesh Shah CTO and Founder - Hubspot Image @ Flickr. Creative Commons.
“Inbound is a shift from
delusion-driven marketing to
data-driven marketing.”
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Stacey Bishop Scale Venture Partners Image @ Flickr. Creative Commons.
“Companies need
to figure out
attribution.
Marketing should
get a share of the
compensation.”
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Paul Roetzer Founder and CEO of PR 20/20 Image @ Flickr. Creative Commons.
“Only 9% of CEOs use
marketing data to set
corporate direction –
therefore marketing is
seen as an expense.”
It’s about time:
Some will get it. Some won’t…
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Paul Roetzer Founder and CEO of PR 20/20 Image @ Flickr. Creative Commons.
“76% of marketers believe measurement is
important. What about the other 24%?”
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“A good CMO for a modern
business is hard to find.
They’re like unicorns.”
Jim Goetz Partner at Sequoia Capital Image @ Flickr. Creative Commons.
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So we say, be the unicorn.
Image @ Flickr. Creative Commons.
That was Inbound 2014 crunched by:
www.earnest-agency.com
earnest-agency.com
@earnestagency
And a big thank you to:
HubSpot